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Digital Marketing Specialist

3 months ago

Austin, United States Algolia Full time

At Algolia, we are passionate about helping developers & product teams connect their users with what matters most in milliseconds Algolia is a fast-growing company that helps our users deliver an intuitive search-as-you-type experience on their websites and mobile apps. We provide a search API used by tens of thousands of customers in more than 100 countries. Today, Algolia powers 1.5 Trillion searches a year - that’s 4 times more than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined Our amazing technology is used by one in eight online users.

We are looking for a Digital Marketer Specialist based in the Central time zone — preferably Austin — with a desire to join a fast-paced global Marketing team and build on our company’s high growth.

The position reports to the Demand Generation Director within Revenue Marketing. You will collaborate cross-functionally with distributed teams, and agency partners, working in an Agile-Scrum framework. You’ll get to work with and optimize multiple channel tactics, strategies, platforms, and tools to increase market awareness and support pipeline creation goal.

**YOUR ROLE WILL CONSIST OF**:
Driving high quality leads from Content Syndication campaigns to support our ABM strategy
- Update quarterly brief for the media agency
- Identify content to be promoted
- Work with marketing operations to set up campaigns
- Prepare all materials for optimal & timely execution
- End to end roll out in collaboration with our agency
- Manage weekly lead import in Marketo in collaboration with marketing operations team
- Report and analyze on program performance
- Identify optimization levers

Planning and executing successful and cost effective display advertising campaigns to raise awareness, increase web traffic and drive conversions.
- Contribute to media research, planning and publisher selection
- Identify the right tactics and strategies to support our goal and complement existing channels (native display programmatic, report sponsorship, newsletters, podcasts, display advertising, paid media).
- Manage end-to-end roll out of the campaigns in collaboration with the agency, the Senior Marketing Manager and the publishers
- Collaborate internally with our content team (tech brief, performance reviews)
- Monitor and report regularly on results, KPIs and overall campaign performance
- Analyze data and identify optimizations

Supporting the Senior Digital Marketing Manager on reporting and optimization
- Maintain Digital Performance reports up to date (Paid Social Linkedin, Meta, X, Display Advertising, Demandbase, Rollworks )
- Create charts/data visualizations for Quarterly Business Review
- Document campaign change log and report optimization results
- Collaborate with content team, design team, operations and other stakeholders to provide feedback on campaign performance
- Keep up to date with the latest digital marketing trends, tools, and best practices to ensure continuous improvement and innovation in our digital strategies.

**YOU MIGHT BE A FIT IF YOU HAVE**:

- Curious, creative, yet analytical mindset
- Coachability, and eagerness to master a full suite of digital campaign skills and tools
- Excellent communication and project management capabilities with attention to detail
- Strong analytical skills to evaluate marketing campaigns performance
- Resourceful person who can effectively solve problems and overcome challenges by using available resources in creative and efficient ways
- At least 2 years Digital Marketing experience, prioritizing across multiple work streams simultaneously while delivering to standards
- Knowledge of digital marketing terminology, key terms and their definitions
- Experience in lead generation and customer acquisition strategies
- Good knowledge of Microsoft Excel or Google Sheets required
- Bachelor’s degree; concentration in Business Administration-Marketing or a comparable discipline preferred

**WE’RE LOOKING FOR SOMEONE WHO CAN LIVE OUR VALUES**:

- GRIT - Problem-solving and perseverance capability in an ever-changing and growing environment
- TRUST - Willingness to trust our co-workers and to take ownership
- CANDOR - Ability to receive and give constructive feedback.
- CARE - Genuine care about other team members, our clients and the decisions we make in the company.
- HUMILITY- Aptitude for learning from others, putting ego aside.

Algolia is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, military status, veteran status, disability status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

The annual base salary compensation range for this role reflects US market pay data within this location. The exact compensation offered for this role may vary depending on specific location and job-related knowledge, technical skills, and experience; and is only one part of our Total Rewards philosophy