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Content Creator/writer
4 months ago
Product Analyst
**Overview**:
OptiSigns is at the forefront of SaaS innovation, revolutionizing the digital signage landscape. Our sophisticated cloud-based platform transforms any screen into an engaging digital sign with ease. Through our platform, users gain access to an extensive array of tools for content creation, scheduling, and remote screen management, all within an intuitive interface available via desktop and mobile apps. Your work will involve researching design trends, optimizing content for user engagement, and contributing to our content library's growth. This is a fantastic opportunity to be part of an innovative team dedicated to enhancing the way businesses and individuals communicate visually. Join us to make a significant impact in the digital signage industry.
**Responsibilities**:
- Collaborate closely with the lead designer and product manager to meticulously create and document design requirements for digital signage content, including templates and feeds, to ensure they meet project goals.
- Conduct reviews of final design submissions, providing targeted feedback to ensure compliance with digital signage specifications, aesthetic standards, and user experience best practices.
- Coordinate effectively with the product management team to streamline content development processes, address product-related challenges, and implement strategic content updates.
- Actively engage in weekly team meetings to discuss ongoing project developments, share innovative ideas, and strategize on improving design workflow and content quality.
- Manage and maintain the organization of the template and feed databases with a keen eye for detail, ensuring all content is up-to-date, categorized correctly, and readily accessible for internal use and customer selection.
- Strategically curate and periodically refresh the Featured section of the content library, selecting templates and feeds that showcase the latest trends, popular choices, and seasonal content to captivate and engage the users.
- Regularly conduct audits and updates of existing feeds, assessing content relevance, user engagement metrics, and feedback to ensure the content library remains dynamic, informative, and aligned with current trends and user needs.
**Required Experience and Qualifications**:
- Bachelor Degree required (preferred Business, Marketing majors)
- Willingness to learn or basic proficiency in design software like Canva.
- Understanding of design principles and a good eye for aesthetics.
- Strong communication skills for clear ideas and feedback articulation.
- Interest in digital content creation, particularly for digital signage.
- Familiarity with CMS for managing and updating digital libraries.
- High-quality work ethic with strong attention to detail.
- Open to constructive feedback for continuous improvement.
- Keen on digital marketing, design, and tech trends to enhance content.
- Quick learner, adept at new technologies.
- Excellent prioritization and time management abilities.
- Proactive in identifying learning and improvement opportunities.
- Great customer service and teamwork skills, capable of working independently or collaboratively.
Pay: $40,000.00 - $50,000.00 per year
**Benefits**:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
Ability to Relocate:
- Houston, TX 77040: Relocate before starting work (required)
Work Location: In person
