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Principal Associate, Marketing Enterprise Digital

3 months ago

New York, United States Capital One Full time

NYC 299 Park Avenue (22957), United States of America, New York, New York

Principal Associate, Marketing | Enterprise Digital Products | Brand

Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it’s enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered.

Capital One’s Brand Digital Enterprise Strategy team is looking for a Principal Associate who can help to develop go-to-market strategies and marketing programs that will drive awareness and enhanced perception of our robust digital offerings. They will leverage their expertise in product marketing to forge relationships, create buy-in and develop a shared agenda with partner stakeholders. They are champions and can define persona and messaging strategy across disciplines - championing the customer at every stage along the way.

**What You’ll Do**:

- Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).
- Partner with product teams to identify campaign growth opportunities and optimizations.
- Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.
- Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.
- Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.
- Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies.
- Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features.
- Showcase learnings and successes through well-refined communication and presentation skills.
- Work proactively in an agile environment and identify when to work outside the process in whitespace.
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand

**Who You Are**:
You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

- You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve.
- You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
- You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.
- You share your point of view, but seek out what might be missing and listen.
- You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.
- You have strong communication skills with outstanding writing, editing, and presentation abilities.
- You’re a storyteller. You simplify the complex and compel your audience to act.
- You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
- You care—about the work, your team and the customers you serve.

**Basic Qualifications**:

- Bachelor’s degree or Military experience
- At least 4 years of multi-channel marketing experience
- At least 3 years of experience in planning, execution, and analysis of marketing programs
- At least 3 years of experience managing creative processes and working with creative teams

**Preferred Qualifications**:

- 4+ years of experience in a product marketing role
- 2+ years of experience in financial services
- 4+ years of experience working with cross-functional teams in a matrixed environment
- 4+ years of experience in Brand strategy

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, Marketing

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other i