VP, Brand Marketing

Vice President, Marketing And Communications
Do you have the right skills and experience for this role Read on to find out, and make your application.
Analysis Group is one of the largest international economics consulting firms, with more than 1,500 professionals across 15 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.
The Vice President, Marketing and Communications will partner with practice area and firm leaders to support the planning and execution of Analysis Group\'s integrated marketing and communication strategy. This role will oversee marketing execution and technology, practice area and affiliate support, and recruiting related promotion. This individual will lead a team of 25+ professionals in delivering high-quality marketing services in a fast-paced environment that supports business development, client and affiliate relationship management, and brand elevation across the firm.
The successful candidate will work closely with Analysis Group partners to build upon a strong marketing organization and maintain an outstanding level of performance, innovation, and customer service. The ideal candidate will be a seasoned marketing leader with deep experience in professional services and an outstanding command of digital marketing technologies, data analytics and AI tools for communication. He / she will be an exceptional client service professional with technical acumen and strong communication skills. Key ResponsibilitiesCore Marketing and Communications Execution
Implement the firm\'s integrated marketing strategy, including digital, content, events, and brand initiatives, with a strong focus on leveraging technology.
Partner with firm leaders to develop and execute strategies to broaden and protect the firm\'s brand positioning.
Oversee the creation and distribution of high-quality marketing collateral, thought leadership, events, promotional, and recruiting materials.
Support consultant collateral development, including proposal and pitch documents, bios, CVs, and speaking engagements.
Reinforce consistently highest quality editorial output in both substance and execution.
Manage and optimize the firm\'s website, careers site, CMS platforms, and digital properties (social media, microsites, email campaigns), elevating functionality, performance, user experience, SEO optimization, and brand consistency.
Lead a data-driven approach to marketing, leveraging analytics to measure and improve performance, enhance targeting, and inform decision-making. Collaborate with VP, Research and Market Intelligence to enhance marketing technology infrastructure including CRM, email platforms, analytics tools, and automation systems.
Coordinate with practice area and firm leadership to develop and implement a cohesive marketing strategy at firm and practice levels, collaborating closely with a small team of partners to build alignment across the entire partnership.
Share best practices in marketing technology, analytics and digital strategy across practice areas to drive innovation and scalability.
Engage closely with practice leaders to understand their business goals and translate them into tailored marketing strategies and campaigns.
Support partners in their development, retention and deployment of key affiliates.
Leadership & Management
Lead, mentor and develop a high-performing marketing team.
Facilitate opportunities for growth and career development for marketing team members.
Develop and manage budget, ensuring optimal allocation of resources across priorities.
Establish clear performance metrics and reporting structures to evaluate marketing effectiveness.
Bachelor\'s degree required; graduate degree preferred.
~15+ years of relevant marketing experience, including experience in a professional services organization; experience marketing a service where client relationship development and firm reputation is critical.
~ Deep understanding of digital marketing ecosystems, including martech stacks, CRM, CMS, SEO, analytics, and AI tools.
~ Experience with high touch communication and consensus building to achieve goals through influence in a non-hierarchical collaborative culture.
~ Insightful and consultative nature with the ability to provide guidance and recommendations to partnership regarding marketing initiatives, resources, planning, and team roles and growth.
Able to quickly adapt to a new environment and culture, comfort with a flat organization in which decisions are made through influence and consensus building.
Strong project management and organizational skills.
Analysis Group embraces equal opportunity. We are committed to building teams that bring a variety of backgrounds, perspectives, and skills, as we believe that a strong and inclusive workforce directly supports our goal of providing the highest-quality work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other class protected under applicable federal, state, or local law, and we encourage candidates of all backgrounds to apply.
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