VP of Product Marketing

4 weeks ago

Boston MA, United States Semrush Full time

Overview Semrush is hiring for a VP of Product Marketing (Marketing Division). We are a global tech company developing a platform for digital marketers. This role involves leading product marketing strategy, aligning cross-functional teams, and driving revenue growth through customer storytelling and market insights.Leadership & Vision: Define and champion the vision of what great looks like for product marketing at Semrush, set benchmarks, and cultivate a high-performing, innovative team. Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
Customer Storytelling & Market Insights: Develop a robust customer storytelling strategy rooted in USPs, customer research, market trends, and behavioral insights. Lead qualitative and quantitative research initiatives, partnering with UXR and analytics teams to uncover customer pain points, decision-making processes, and emerging trends. Transform customer and market insights into value propositions, messaging, and positioning for multiple audience segments.
Go-to-Market Strategy: Play a pivotal role in GTM planning for product launches and marketing campaigns, collaborating with Global Marketing to integrate messaging into brand, content, PR, paid media, and customer marketing. Collaborate with data science, finance, and analytics to define KPIs, forecast business impact, and continuously optimize performance.
Performance Marketing & Product-Led Growth: Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
Build and mentor a diverse, high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence. Bachelor's degree in Business, Marketing, User Experience Design, or a related field; MBA or advanced degree preferred.
Typically 10+ years in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
Experience in digital customer experience, user experience, or digital marketing in the SaaS industry.
Proven success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
Deep understanding of SaaS business models (B2B and B2C), and experience managing diverse customer segments including marketplace audiences.
Background in new product development and lifecycle marketing, with ability to influence product roadmaps.
Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience.
About Semrush & Diversity Semrush is an equal opportunity employer. We are committed to building a diverse, equitable, and inclusive workplace. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or any other status protected by law. Unlimited PTO, Health insurance, Travel insurance, Flexible working hours, Employee Assistance Program, Employee Resource Groups, Paid parental leave, Relocation/Relief Fund, Corporate events, and snacks and drinks at the office.
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