Director, Brand Initiatives Brand Planning and Operations, Global in Boston

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We focus on the Oil & Gas, Renewables, Engineering, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. Director, Global Brand Planning and Operations, and lead a team of planning and operations leads across ACG, NikeSkims and Brand Initiatives. You will partner closely with the Vice President of Brand Management for Brand Initiatives as well as brand management leaders across ACG, NikeSkims and Brand Initiatives.
The Global Brand Planning and Operations team is responsible for aligning brand, business, and consumer strategies in partnership with brand management leaders. This team ensures operational excellence, drives crossfunctional integration, and enables the brand to deliver against its vision with clarity, discipline, and agility. This role will specifically support the Brand Initiatives team. The Brand Initiatives Brand Management team, leads the brand and marketing plans for ACG, NikeSkims, Nike Kids and unique opportunities to accelerate the Nike Brand such as the Olympics.
We are seeking a strategic and collaborative leader to serve as Director of Brand Planning and Operations, Brand Initiatives. This role is ideal for someone who thrives at the intersection of brand strategy, operational excellence, and crossfunctional integration. The ideal candidate will bring deep experience in brand planning, a passion for driving clarity and alignment across complex organizations, and a strong commitment to Nikes culture of innovation, inclusivity, and purpose. As a key partner to senior leadership, this director will lead seasonal and longrange planning efforts, optimize operational processes, and empower teams to deliver against Nikes bold brand vision.
~ Bachelors degree in Marketing or related field required. Will accept suitable combination of education, experience and training.
~10+ years of experience in brand marketing, brand planning, marketing operations, or strategic planning roles, preferably within a global matrixed organization.
~ Proven track record of leading crossfunctional teams and managing complex, multistakeholder projects.
~ Experience building and scaling operational systems, tools, and processes that support brand and marketing functions.
~ Strong understanding of seasonal marketing workflows, gotomarket planning, and consumerled brand strategy.
~ Operationally excellent with a strong grasp of project management, resource planning, and budget oversight.
~ Proficient in planning and collaboration tools (e.g., Airtable, Smartsheet, Box, Tableau).
~ Passionate about fostering a culture of collaboration, continuous improvement, and operational excellence.

Provide strategic thoughtleadership and partnership to Brand Initiatives brand management leaders.
Lead the activation/implementation of critical strategies into the teams ways of working and marketing plans.
Brand Planning
Lead the development and execution of seasonal and longrange brand planning frameworks for all the brands that sit within Brand Initiatives (ACG, NikeSkims, etc.) and orchestrate Brand Initiatives within the holistic plans for the Nike Brand.
budget tool, project trackers) to be leveraged by brand management teams.
Manage the seasonal workflow for the Brand Initiatives project portfolio by driving efficiencies and process optimization.
Partners with Brand to build and lead the operating modelorchestration of meeting cadence, team resourcing, communication, and tools, etc.
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