Head of Brand, Insights

4 weeks ago

Boston MA, United States Wayfair Full time

Join to apply for the Head of Brand, Insights & Partnerships role at Wayfair . The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Set the strategic direction for Wayfair’s brand and insights agenda, aligning team objectives to company-wide priorities and pivoting as business needs evolve.
Build and codify Wayfair’s brand strategy and architecture, ensuring clear positioning, messaging, and creative guidelines that scale across channels and teams.
Lead Consumer Insights, shaping the research roadmap, translating data into actionable growth strategies, and embedding insights into decision‑making across the company.
Drive high‑impact brand partnerships, including talent, sponsorships, and media integrations that expand reach, strengthen cultural relevance, and deliver measurable business results.
Mobilize and coach cross‑functional teams, spanning Brand Marketing, Creative, Media, Commercial, and Tech, to ensure end‑to‑end integration of brand and customer experience.
Establish measurement frameworks, linking brand investments to preference, cultural relevance, and commercial KPIs, including MMM, brand tracking, and campaign lift.
Represent Wayfair externally, building senior‑level relationships with partners, media platforms, agencies, and talent while elevating Wayfair’s reputation as a brand leader.
12+ years in brand strategy, consumer insights, or partnerships, with proven experience leading teams that deliver measurable brand and business growth.
~ Experience in consumer brand, retail, e‑commerce, or lifestyle industries; in‑house leadership strongly preferred.
~ Deep expertise in brand building, segmentation, and insights, with the ability to connect customer needs to brand strategy and commercial outcomes.
~ Strong track record leading high‑profile sponsorships, or talent/media partnerships with measurable impact.
~ able to align executive stakeholders, coach teams, and build long‑term partnerships inside and outside the company.
~ Demonstrated ability to lead multiple teams, prioritize ruthlessly, and connect the dots across brand, insights, and partnerships.

Bonus
Experience building brand strategy and insights functions at scale.
Background leading integrated brand + performance campaigns across multiple media channels.
Established network of talent and agencies.
Track record of thought leadership in brand building, customer insights, or cultural marketing.
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
For more information about applying for a career at Wayfair, visit our FAQ page here.
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