Director, CRM

5 days ago

Miami FL United States Franchise World Headquarters, LLC Full time
Director, CRM & Personalization Miami, FL, USA Req #1531 Wednesday, November 6, 2024

Region: Miami, FL

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Loyalty team as a Director, CRM & Personalization based in Miami, FL. Our Subway personalization team is on year two of our journey to provide the best experience for our guests. We're obsessed with understanding our guests needs, motivations and how we can build a seamless experience for them. We've invested in the tools, data, teams, and programs to help us deliver best-in-class personalization capabilities, but now we're looking for a director to lead our CRM and personalization strategy.

Join Subway as our Director of CRM & Personalization where your customer obsession will elevate engagement across our stores, channels and programs. We're seeking a strategic leader to leverage data for enhancing acquisition, retention, and loyalty. In this role, you'll innovate CRM contact strategies, mentor a dedicated team, and partner with marketing, analytics, MarTech, and product teams to create personalized customer journeys through email, push, SMS, and more. If you're passionate about putting our guests at the heart of everything we do, we want to hear from you

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

  • CRM Strategy: Develop a comprehensive CRM strategy focused on customer lifecycle management, loyalty, acquisition and retention for Subway. You'll have a team dedicated to helping with the execution and planning of the daily comms and journeys, but you'll need to provide the strategy, vision, and leadership that determines when and how.
  • Email & Push Marketing: Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion, with an emphasis on omni-channel efforts.
  • A/B Testing & Optimization: Drive continuous A/B testing to enhance open and click-through rates, attributed revenue and orders, while optimizing messaging based on data insights. This person will be passionate about data and developing a Test & Learn process for driving innovation. An expert with reading and analyzing our weekly campaign reporting and deriving new hypothesis for tests and enhancing our contact strategy.
  • Customer Segmentation: You'll work with our Director of Data Personalization to co-create and enhance segments for personalized communication, employing an analytical approach to customer data and segmentation. One of the top skillsets we're looking for is someone that is analytically curious, and always looking for more ways to personalize leveraging data.
  • Automated Workflows: Design and manage automated email and push journeys, including welcome series, post-purchase follow-ups, and win-back campaigns.
  • Omnichannel Integration: Ensure consistent CRM efforts across digital, in-store, and various communication channels for a seamless customer experience.
  • Internal Collaboration: Partner with loyalty, operations, marketing, creative, legal, MarTech, and digital teams to align CRM initiatives with broader business strategies.
  • Analytics & Insights: Use customer data to identify growth opportunities, track campaign effectiveness, and report on key performance metrics. You'll be responsible for the quarterly and annual revenue metrics for CRM, while also building business cases to gain alignment of resources and budgets to deliver on goals.
  • CRM Technology: Lead the selection and optimization of CRM tools (e.g., Journey building, CDPs, DAMs, etc.) to improve automation and reporting.
  • Team Leadership: Mentor a small team of CRM professionals, as well as 3rd party partners, fostering a culture of innovation, collaboration, and results.

Qualifications:

  • Bachelor's degree in Marketing, Business, MIS, or related field; MBA preferred.
  • 8+ years in CRM or lifecycle marketing, including 3+ years in a leadership role.
  • Proven track record in driving retention and engagement through effective CRM strategies, particularly in email and SMS.
  • Experience with Adobe email and push solutions (e.g., Adobe Campaign, Adobe Journey Optimizer, etc.), as well as workflow management tools (e.g. Asana, Adobe WorkFront, etc.)
  • Strong analytical skills to translate data into actionable strategies.
  • Excellent project management and communication skills.
  • Experience in QSR, restaurants, retail, or eCommerce is highly desirable.
  • Familiarity with writing SQL isn't required, but very much a nice-to-have
  • Comfortable with using Tableau dashboards for reporting
  • Expert with both creating and presenting PowerPoints for executive audiences. Must be extremely comfortable with public speaking and communicating with others.

What do we Offer?

  • Insurance Plans (Medical/Life)
  • Pension/401K/RSP (country specific)
  • Competitive Bonus
  • Mobility Allowance
  • Tuition Reimbursement
  • Company Holidays
  • Employee Resource Groups
  • Volunteering time
  • And Many More.....

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

Other details
  • Job Family Loyalty
  • Pay Type Salary
  • Employment Indicator Regular
  • Required Education Bachelor's Degree
Apply Now
  • Miami, FL, USA
Share this job: RequiredPreferredJob Industries
  • Other

  • CRM Director

    1 day ago

    San Francisco, CA, United States Havas Full time

    DIRECTOR CRM Summary · Responsible for overall CRM planning and operations Role: “Leader” The CRM Director is an experienced marketing and planning professional with expert knowledge in Relationship Marketing and Direct Response. This position is shared across the portfolio and is charged to deliver sound CRM strategy and identify ways to...

  • Executive Marketing Director

    7 days ago

    Miami, Florida, United States AirSculpt Full time

    At AirSculpt, we are seeking a highly skilled Executive Marketing Director to lead our CRM and Brand strategy. This is an excellent opportunity for a seasoned marketing professional to join our team and drive business growth.The ideal candidate will have at least 15 years of experience in direct-to-consumer marketing, with a proven track record of managing...

  • Marketing Specialist

    4 weeks ago

    Miami, United States Wild Fork Foods Full time

    Description Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do. As a rapidly growing...

  • Director of CRM Analytics

    1 day ago

    Wyomissing, Berks County, United States PENN Entertainment, Inc. Full time

    WE’RE CHANGING ENTERTAINMENT. COME JOIN US.: We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun....

  • Sr CRM Lifecycle Manager

    4 weeks ago

    Miami, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • CRM Senior Manager

    2 weeks ago

    New York, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • Director, Product Management

    1 day ago

    San Jose, CA, United States First Technology Federal Credit Union Full time

    We are seeking an experienced Director of Product Management to lead the development and optimization of First Tech’s Customer Relationship Management platform. In this key leadership role, you will oversee the CRM product management team and lead product strategy and roadmap definition and execution ensuring alignment with business goals and user needs....

  • Managing Director, CRM

    2 days ago

    Kansas City, MO, United States VML South Africa Full time

    VML is seeking a strategic and experienced Managing Director, CRM & Marketing Automation Services to join our team. In this role, you will shape and lead our CRM, marketing automation, and personalization operations. The ideal candidate will possess extensive knowledge of digital marketing using the latest marketing technology platforms, have experience in...

  • CRM Senior Manager

    3 weeks ago

    New York, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Specialist and Admission Recruiter

    2 days ago

    Los Angeles, CA, United States National Community Pharmacists Association Full time

    The USC Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences has an immediate opening for a CRM Specialist and Admission Recruiter. The position will manage our Customer Relationship Management (CRM) system and will work with prospective graduate students throughout the admission process by recruiting, processing, and reviewing applications and...

  • Regional Sales Director | Miami

    2 days ago

    Miami, FL, United States Interliance Consulting (NV), Inc Full time

    Regional Sales Director - Design & Textiles Industry Territory: Miami This role is REMOTE working in the territory - Must be able to travel the territory. The Regional Sales Director is responsible for building and leading a team of Showrooms, Area Trainers, and Design Consultants who drive profitable revenue growth and deliver exceptional client service....

  • CRM Senior Manager

    2 months ago

    New York City, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • Director of Sales

    24 hours ago

    Orlando, FL, United States Recruit Secure Full time

    Recruit Secure is collaborating with a highly rated and beautiful Assisted Living Facility (ALF) located in the Orlando, Florida, area that is looking for an experienced Sales Director to join their team. The Director will be responsible for developing and executing plans to identify new business opportunities to generate leads and referrals and to position...

  • Director- Asset Managemet

    2 days ago

    Miami, FL, United States The Related Group Full time

    The Related Group 2850 Tigertail Ave Coconut Grove, FL 33133, USA Description The Related Group has enhanced skylines with iconic developments. From luxury high-rise condominiums to more affordable developments, the Related Group’s distinctive brand of culture, design, and lifestyle-infused properties continues to revitalize urban...

  • Confidential Director of Operations for Miami Restaurant Group

    4 weeks ago

    Miami, FL, United States Gecko Hospitality (Corporate) Full time

    Confidential Director of Operations for Miami Restaurant GroupDirector of OperationsMiami, FL (Greater Miami Area)Gecko Hospitality – Confidential SearchAre you an experienced Director of Operations who knows the Miami restaurant and nightlife scene inside and out? Are you a modern, tech-savvy leader who excels in both strategy and execution? If so, we...

  • Sales Director

    1 day ago

    Westgate, FL, United States Vitality Senior Living Full time

    Join Our Team at Vitality Living as a Sales Director at Restoration at Westgate! At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but celebrated for it! Join us today...

  • Managing Director of Development, South Florida

    2 days ago

    Miami, FL, United States Kipp Enc Full time

    Managing Director of Development, South Florida Full-time Start Date: Immediate opening Department: Regional Support and Leadership About KIPP TEAM & Family KIPP TEAM & Family is our network office that includes support teams dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part...

  • Managing Director of Development, South Florida

    2 days ago

    Miami, FL, United States Kipp Inc Full time

    Managing Director of Development, South Florida Full-time Start Date: Immediate opening Department: Regional Support and Leadership About KIPP TEAM & Family KIPP TEAM & Family is our network office that includes support teams dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part...

  • Director of Business Development

    4 weeks ago

    Orlando, FL, United States Surgical Solutions Full time

    As the Director of Business Development at Surgical Solutions, you will play a pivotal role in driving the growth of new sales accounts nationwide. This position offers an exciting opportunity to be our specialist while you target and close new business sales, particularly in sterile processing, minimally invasive surgery, and endoscopy, among other defined...

  • Associate Executive Director

    1 week ago

    Miami, United States Children’s Home Society of Florida Full time

    Miami-Date Admin Office 800 NW 15th Street Miami, FL 33136, USA Since opening our doors in 1902, CHS became a part of Florida's history. CHS has been committed to growing and evolving to provide the right services and solutions to address the needs of children and families throughout the changing times. Every day, our team works with parents and kids to...