Marketing Campaign Specialist, Consultant

2 weeks ago

Long Beach, United States Blue Shield of California Full time

Your Role

The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Member Acquisition Strategist, Consultant. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. In this role, you will work on a variety of project-based assignments that goes into enhancing the member experience to achieve membership growth. This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services. 

The Member Acquisition Strategist will report to Manager, Commercial Group Member Acquisition Marketing and will work closely with our Member Acquisition Strategy, Account Management teams and external group Benefit Managers to support large groups.

Your Work

In this role, you will:

  • Manage client-specific member (B2B2C) communications for large employer groups – Serve as the primary marketing point of contact for large employer groups and focus on developing strategies and delivering communications and campaigns to support membership growth during open enrollment. Be knowledgeable of large group product offerings and develop marketing strategies and communications that resonate with its members
  • Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience through the development, enhancement, and usage of digital tools. This includes maintaining and updating client websites and ensuring that digital content is kept current and aligned with brand standards and market trends
  • Leverage data to optimize campaigns and recommend metric – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management
  • Lead end-to-end strategy and development of client-specific member marketing acquisition campaigns – Understand the importance of developing communications through the eyes of the customer – developing holistic experiences and meaningful touch-points while incorporating a test and learn methodology. Write the creative brief, messaging, and content, select tactics (email, online, social, print, etc.), and execute of a variety of marketing campaigns and programs to meet business and membership growth goals, on time and on budget
  • Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals

Your Knowledge and Experience

  • Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
  • Requires at least 7 years of prior relevant experience including digital marketing (websites, email, social, etc.)
  • Requires ability to utilize data to optimize campaigns, define key performance indicators (KPIs), and metrics aligned with objectives, and provide management with updates on campaign performance and progress towards goals
  • Requires excellent project management and organizational skills, detail-oriented, and ability to manage multiple projects in a fast-paced environment
  • Experience with health insurance strongly preferred
  • Stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partners
  • Excellent analytical and quantitative skills, with ability to use advanced features of Excel, PowerPoint, and Word
  • Experience with HTML and video editing a plus

Pay Range:

The pay range for this role is: $ 109120.00 to $ 163680.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

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