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Senior Manager, Marketing

4 months ago

Washington, United States American Pharmacists Association Full time

Senior Manager, Marketing

Washington, D.C.

The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.

Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We’re committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.


WHAT WE’RE ABOUT

Collaboration- We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.

Accountability- We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.

Respect- We are committed to seeking to understand others’ perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.

Excellence- We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders.  We embrace a culture of continuous learning and improvement.

 

WHAT YOU’LL DO
As the Senior Manager, Marketing you will:

  • Support APhA’s meetings, membership, books and digital publishing, and education departments by developing and executing marketing campaigns and strategies for a variety of different products and services. Some products may include printed and electronic publications, education webinars, APhA’s annual meeting, the Joint Federal Pharmacy Seminar and other live events and products as assigned.
  • Support APhA’s membership department with the promotion and marketing of member relations activities, including member podcasts, webinars, member benefits, and other engagement related communications and marketing/promotions.
  • Develop and execute on a podcast content strategy that focuses on creating unique and engaging podcasts that also serves as an informational resource for both members and industry professionals.
  • Create and implement marketing campaigns for all podcast content created by the association and its members.
  • Organize, schedule, and edit recording sessions, while also serving as a host of each session when needed.
  • Serve as one of the leads to APhA’s digital marketing and analytic platforms, including Salesforce Marketing Cloud and Google Analytics.
  • Back-up the Senior Manager of Digital Marketing in distributing emails, creating email templates, automations and journeys in support of marketing campaigns, and metric reporting.
  • Oversee our in-house magazine ad schedule and development.

 

LOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)

 

WHO WE’RE LOOKING FOR
APhA may be the right fit for you have:

Experience and Education required:

  • A Bachelor’s degree in marketing or business is required.
  • A minimum of 5+ years of experience membership association, medical communications firm, or similar organization           

Skills, knowledge and abilities required:

  • Experience both producing. editing, hosting, and marketing podcasts. Must have experience with podcasting software. Familiarity with Adobe Audition a plus.
  • Demonstrated ability to successfully develop marketing campaigns to meet revenue and awareness goals.
  • Superior copywriting skills and experience.
  • Some experience producing and managing interactive marketing tactics, including videos.
  • Ability to organize, prioritize, and accomplish multiple tasks with attention to detail.
  • Demonstrated ability to work independently, troubleshoot, resolve conflicts, garner consensus and lead multi-division/department teams.
  • Strong computer literacy with understanding of and ability to use Microsoft Office products.
  • Excellent interpersonal, written, and oral communications skills, including presentation and public speaking.
  • Experience managing marketing budgets.

 

APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.

Applicants must be currently authorized to work' in the United States on a full-time basis. 

PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Manager, Location:Washington, DC-20037