Marketing Director

1 week ago

Newton, United States ShipIn Systems Inc Full time

Job Description: About ShipIn:At ShipIn Systems, we are driving operations for the leaders in the maritime industry through our Visual Fleet Management Platform. With patented computer vision applications and real-time visual analytics, ShipIn's platform proactively alerts shipowners, managers, and seafarers to activity onboard to improve safety and drive more efficient operations to modernize the global supply chain.Position Description:We are looking for a results-oriented Marketing Director specializing in performance marketing to lead our efforts in driving customer acquisition and revenue growth. You will play a central role in shaping and executing a data-backed marketing strategy that maximizes lead generation, conversions, and ROI. This role requires close collaboration with cross-functional teams to align on strategic marketing initiatives that support our overall business goals.Key Responsibilities:Design and implement a multi-channel performance marketing strategy, utilizing paid search, display, social, SEO, email marketing, and affiliate channels to drive high-quality leads and conversions.Plan, execute, and continuously refine campaigns, leveraging testing and analysis to improve performance metrics such as CPA, LTV, and ROI.Use analytics tools (e.g., Google Analytics, HubSpot, Tableau) to analyze performance, create actionable insights, and make data-driven optimizations for better campaign results.Oversee the performance marketing budget, making strategic allocations to achieve maximum impact within budgetary guidelines.Drive growth through innovative marketing strategies, including A/B testing, landing page optimization, funnel management, and new channel exploration.Partner with Sales, Product, and Customer Success teams to ensure marketing efforts are aligned with go-to-market strategies, product messaging, and customer insights.Ensure that performance marketing aligns with brand positioning and messaging across all channels to deliver a cohesive experience for customers.Qualifications / Experiences:5+ years in B2B SaaS marketing with a focus on performance marketing.Proficient in performance marketing tools and platforms, including Google Ads, LinkedIn Ads, CRM systems, and analytics tools like HubSpot, Salesforce, and Google Analytics.Strong quantitative skills and a data-focused approach to campaign optimization, with a proven track record in improving key performance metrics.Ability to translate marketing objectives into actionable plans, think creatively about growth opportunities, and adapt to evolving market conditions.Strong communication skills, with experience presenting insights and marketing outcomes to executive teams.Preferred Qualifications:Experience with advanced marketing methods like account-based marketing (ABM) and marketing automation.Familiarity with multi-channel attribution and customer journey mapping.Knowledge of best practices in SaaS marketing, especially in demand generation and lead nurturing. Working Place: Newton, MA, USA

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