Infojini Inc | Web Content Writer | hartford, ct

5 days ago

hartford, United States Infojini Inc Full time

Website Content Writing – At least 3 years of measurable experience in the following:

  • Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
  • Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
  • Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
  • Aligning content with business goals, stakeholder objectives, and user needs
  • Inventorying and auditing of content on a local or enterprise level
  • Copywriting – a high proficiency in writing for real people and motivating them to action
  • Conducting in-depth research on industry-related topics to develop original content and optimize current content
  • Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
  • Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

  • Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
  • Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
  • Developing high-impact KPIs and tracking the measurable success of content
  • Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

  • Defining customers’ needs and identifying content gaps that prevent successful digital experiences
  • Optimizing and categorizing content to align with a service-oriented information architecture
  • Working with subject matter experts to write clear text in plain language that achieves defined goals
  • Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
  • Structuring content in ways that customers are used to, and knowing the difference between features and benefits
  • Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability:

  • Website Writing and Content Management
  • Knowledge of Sitecore or a comparable CMS
  • Content creation for websites
  • Expert copywriting and editing skills
  • Content marketing
  • SEO and analytics
  • Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
  • Effective communication skills
  • High emotional intelligence

High Functioning in Complex Situations:

  • Ability to distill complex concepts into simple ideas
  • Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
  • Comfort in suggesting better strategies or pointing out risks in current development efforts
  • Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player:

  • Supporting teammates’ skills and behaviors through development and delivery
  • Communication and collaboration with multiple departments and stakeholders
  • Creative and analytical thinking with strong problem-solving skills
  • Judgment in dealing effectively and diplomatically with government staff
  • Ability to maintain strict confidentiality

​Preferred Skills & Qualifications:

  • Proficient in Sitecore 10.2
  • Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
  • 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
  • Proficient in Digital content standards and plain language guidelines
  • Experience with chatbots, search consoles, and helpdesk services
  • Proficiency with content tools, especially development, inventory/auditing, and SEO tools
  • A portfolio of published online content
  • Industry certification in a field-related discipline
  • 1 year of experience using customer relationship management platforms such as Salesforce
  • 1 year of experience using Google Analytics (preferable GA4)
  • 1 year of experience using data dashboard software like Power-BI

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