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Mobile App Sales and Marketing Manager
4 months ago
Mobile App Sales and Marketing Manager
Chicago Music Exchange has a unique opportunity for an entrepreneurial go-getter to elevate the CME mobile app to the next level This role combines skills in sales, digital marketing, and copywriting, with the primary goal of increasing total downloads and overall sales revenue. Our app has been live for almost three years, and we need you to collaborate with our marketing, purchasing, and e-commerce teams to make it the most popular app in the music industry
This position reports to the CEO of the company. We will begin reviewing applications June 1.
Job Duties and Responsibilities
- Generate sales and increase revenue through the Chicago Music Exchange mobile application
- Create and execute marketing strategies to increase app downloads, engagement, and conversions
- Develop and execute a strategic roadmap for executing the app's goals, KPIs and growth with upper management
- Oversee the app's design, ensuring it's user-friendly, visually appealing, and aligns with brand guidelines (no coding required)
- Monitor app performance using analytics tools to track user behavior, engagement, and conversions and use data to make informed improvements and changes
- Identify and develop new opportunities, features, or revenue streams for the app
- Craft engaging copy for app notifications, alerts, and messages including keyword-rich titles, descriptions, and engaging app store listings for app store optimization (ASO)
- Collaborate with departments such as marketing, sales, purchasing, listings, and customer service to align strategies and enhance overall user experience
Required Skills and Experience
- Proficiency with mobile app-specific marketing principles including app store optimization (ASO), engagement, and retention
- Proven track record in strategic growth planning
- Understanding of user experience (UX) fundamentals
- Analytics proficiency and ability to use data to inform decision making
- Strong writing and verbal communication skills
- Adaptability to evolving technology and industry practices
- Effective project and time management
- Familiarity with retail sales
- A passion for music and music gear
Our tech stack
- Tapcart: Mobile app building platform
- Figma - App designing platform (similar to Canva/Photoshop)
- Netsuite
- MacOS
Additional Info / Benefits
- Base Salary + Commission based on sales performance
- Full time position, M-Fri, based out of our store location
- Benefits include
- Medical insurance fully paid for by the company depending on the plan selected
- Dental, vision, and life insurance
- 401k after 6 months of employment with 2% match (must be 21 or older)
- Paid Time Off
- Up to 28 days after 5 years of employment
- Commuter Benefits - Pay for transit w/ pre-tax dollars
- Employee discount on music gear
- Casual dress code and office environment
