Senior Marketing Analyst

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.How You\'ll Make An ImpactThe Marketing Senior Data Analyst is responsible for delivering customer retention insights through the analysis of Carter’s Rewards loyalty program and personalization efforts. This role will have access to a variety of tools and methods including querying SQL databases, constructing Tableau dashboards, and communicating cross-functionally with marketing and retail partners. The candidate should demonstrate marketing and customer storytelling through intellectual curiosity, data accuracy, attention to detail, and analytical thinking. The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. Specifically, the Marketing Senior Data Analyst will successfully build a collection of Analytical Products which will inform and influence decisions related to holistic performance marketing, omni channel customer interactions, customer behaviors, personalization as well as impact of all marketing activities on both online and offline traffic and sales. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing.(65%) Marketing / Customer Analytics and Performance MeasurementDevelop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to loyalty and marketing personalization performanceSynthesis data to provide trend metrics to identify opportunities for the businessProvide forward looking analytics and reporting to provide visibility for business planning and marketing plan developmentAddressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas(25%) Test Design, measurement and business performance optimizationDevelop test measurement plans and control groups to analyze learningsWork with marketing and cross-functional teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performanceSupport personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results(10%) Process improvementMaintain efficient database and reporting dataflows through sound data engineering approachesWe\u2019d Love To Hear From You If3+ years of experience in an analytical role1+ years professional experience using SQL to construct data models and develop actionable insights2+ years professional experience data visualization experience in Tableau or similarOffice tools such as Excel, PowerpointMarketing, customer, operations, supply chain or retail analytics experience requiredBachelor\u2019s degree or equivalent experience in a related fieldPreferred Skills And ExperienceBachelor\u2019s degree in STEM or related field and/or equivalent experience in a related fieldStrong analytical and interpersonal communication skills, with the ability to work independently and on project teamsExperience with AI-tools is a plusWorking knowledge of cloud-based data systems is a plusProven success influencing and collaborating within a team and in a fast-paced, deadline-driven environmentFlexible communication style to collaborate with multiple stakeholders from varying backgroundsStrong critical thinking skills and creative approaches to test new ideas and drive business resultsExperience with project life-cycle management tools (e.g., JIRA and Confluence) is a plusOur Team MembersLead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the \"we\u2019ve always done it this way\" mentality and explore new ways to achieve desired outcomesMake a Career At Carter\'sCareer Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesRetail Apparel and Fashion #J-18808-Ljbffr