Creative Director
6 days ago
Working Location: MASSACHUSETTS, WALTHAM; Remote Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day. Job Description Evident Scientific is seeking a dynamic and innovative Creative Director to lead our creative vision and strategy. We're looking for a strategic thinker with a proven ability to develop compelling creative concepts that resonate with our target audience of scientists, researchers, and industry professionals. The ideal candidate will have a strong understanding of the scientific industry and the ability to create engaging content that effectively communicates complex scientific information. Additionally, we seek a leader who can inspire and motivate a creative team to deliver exceptional work. This role requires a unique blend of creativity, strategic thinking, and business acumen to develop and execute innovative marketing campaigns and creative platforms that drive brand awareness, lead generation, and customer engagement. Job Duties • Creative Leadership: Develop and execute a comprehensive creative strategy aligned with Evident Scientific's brand identity, mission, and business objectives. • Team Management: Build and lead a high-performing creative team, providing mentorship, guidance, and inspiration. • Brand Stewardship: Own the Evident brand visual and creative identity, ensuring consistency and evolution across all marketing channels and touchpoints. Develop brand guidelines and standards. • Concept Generation: Generate innovative and impactful creative concepts for a variety of marketing channels, including digital, print, and video. • Campaign Concept Development: Lead the development of integrated marketing campaign creative platforms that drive engagement and conversion. • Digital Expertise: Drive digital transformation and innovation within the creative team. Develop data-driven creative strategies to optimize campaign performance and ROI. • Agency Management: Manage external creative agencies and vendors, ensuring alignment with Evident Scientific's brand and project goals. • Measurement and Optimization: Establish key performance indicators (KPIs) to measure the effectiveness of creative campaigns. Analyze campaign performance data to inform future strategies. • Project and Program Management: Oversee creative projects from concept to completion, ensuring timely delivery and adherence to budget. • Industry Trends: Help the organization stay up-to-date with industry trends and emerging technologies to drive creative innovation. Job Requirements Qualifications: • Bachelor's degree in design, marketing, or a related field. • Minimum of 8 years of experience in a creative leadership role. • Proven track record of developing successful creative campaigns. • Strong understanding of the scientific and research industries. • Excellent communication and presentation skills. • Ability to lead and inspire a creative team. • Strong project management and organizational skills. • Proficiency in design software and tools. Desired Skills: • Experience in B2B marketing. • Understanding of data-driven marketing and analytics. • Experience with video production and editing. Work location: Flexible – hybrid/Waltham/remote We realize work isn’t just a job to you. It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you. EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Today, EVIDENT’s solutions range from industrial microscopes and videoscopes to nondestructive testing technology and x-ray analyzers. These products are widely used for quality control, inspection, and measurement applications. Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, EVIDENT’s technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities. It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law. #J-18808-Ljbffr
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