Brand Associate Account Director, Comms

1 week ago

New York, United States LEDE Full time
The Lede Company is looking for an Associate Account Director to joining its New Business & Strategy team. This role plays a key role in driving account work and business development strategy for the Brand division.

The role requires hands-on involvement in developing integrated marketing and communications strategies for Brand clients, some of the biggest and most innovative brands across fashion, lifestyle, beauty/ wellness, automotive, technology, and social media. As part of the account work, this client-facing role will be responsible for leading all phases of marketing and communications strategy development, including campaign development, execution, results reporting, day-to-day client communications, and driving project workflows and timelines.

In addition, this role will support the New Business & Strategy team in the development of integrated marketing & public relations/communications proposals for potential new clients across various categories. This process will include the development of industry and competitor analysis, insights-driven strategies, creative campaign concepts, and more.

ROLE & RESPONSIBILITIES

New Business

  • Drive engagement with prospective clients to explore new business opportunities
  • Support the development of The Lede Company capabilities on an ongoing basis
  • Develop and deliver client pitches and proposals - conduct research and analysis of the potential client and the industry, develop a marketing & communications strategy, effectively translate strategy into visually compelling decks
Marketing & Communications Strategy
  • Develop and execute comprehensive integrated marketing and communications strategies that support client business objectives and solve client brand and communications challenges
  • Drive strategies and proposals that reflect qualitative and quantitative research, the consumer mindset, market trends and the competitive landscape
  • Identify new opportunities within the marketplace to drive actionable strategies and differentiation
  • Stay up-to-date with industry trends, news and consumer behaviors, leveraging insights to inform brand strategy and creative strategy
  • Lead team brainstorms and workshops: develop briefing documents and agenda, facilitate team discussions, discuss campaign and project ideas and recommendations
  • Translate client objectives into strategic briefs for Lede's team members (PR & Communications experts and specialists)
  • Develop and execute market research plans for internal and external clients, driving scope from start to finish
Project Management
  • Develop and manage workback timelines for client work and new business proposals
  • Inspire and support Lede's team members to translate scopes of work into project plans, define responsibilities, and manage workflow
  • Align clients with a strategic approach that includes guardrails, considerations, and industry insights
  • Collaborate with Lede's team members to champion assignments and to develop comprehensive Marketing & Communications strategies that drive client business growth
  • Proactively drive and refine internal team processes to optimize productivity and efficiency within the account and new business workflows
Client Management
  • Develop relationships with existing and prospective clients, serving as a day-to-day client contact - managing communications, relationship building, and resolving issues as they arise
  • Drive scopes of work from start to finish and be a thought leader to existing clients
  • Advise and support clients in implementing marketing & communications initiatives and projects
QUALIFICATIONS
  • 6+ years' experience in communications/public relations, marketing, strategy, client and account management-blended roles
  • Exceptional research and analytical skills
  • Experience successfully developing integrated marketing and communications strategies
  • Meticulous attention to detail
ABOUT YOU
  • Excellent communicator: Demonstrated ability to consistently develop copy and presentations, coupled with effective presentation skills
  • Proactive self-starter: Driven individual who can thrive in a dynamic work environment and possess strong problem-solving skills
  • Collaborative team player: Showcases strong interpersonal skills, with the ability to collaborate across divisions and teams
  • Process-oriented: Adept at following processes and proactive at identifying opportunities to optimize
  • Creative thinker: Demonstrates creativity by bringing innovative ideas to the table
  • Cultural-first mindset: Essential to be plugged into news and trends with pop culture and social media fluency is a must


The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

ABOUT US

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.

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