Marketing Director

DescriptionFor more than three decades, premier organizations have trusted IPM to lead the successful execution of their strategic portfolios and critically important initiatives. With 90 percent repeat business and a Net Promoter Score in the world-class category, IPM has a reputation that is second to none. Headquartered in Chicago with offices in Boston, Parsippany, Minneapolis, St. Louis, Los Angeles and San Francisco, IPM has led more than 5,000 projects for over 500 clients in the United States and across continents. Our clientele ranges from Fortune 100 companies to startups. IPM is a certified "Great Place to Work" company and has been named to the Great Place to Work list of "Best Workplaces in Consulting & Professional Services". The Marketing Director (Director) leads IPM's overall marketing direction and is responsible for planning, developing and implementing IPM's marketing strategies. The Director is responsible for showcasing our capabilities and service delivery accomplishments to increase brand awareness and drive lead generation and business development enablement. PRIMARY RESPONSIBILITIES:Strategic Planning and Growth SupportTranslate business strategy to marketing strategy. Develop marketing strategy based on collaboration with the Executive Team (ET) and understanding of the firm's competencies, services, growth goals, and competitive context.Own marketing elements of the Go-to-Market (GTM) framework, modifying as necessary to meet changing requirements. Support the evaluation of potential new business strategies such as new services or new client industries.Maintain an efficient and effective collaboration between marketing and corporate business development. Ensure activities and messaging are consistent and mutually reinforcing. Marketing Team LeadershipLead the firm's marketing function. Collaborate with and lead marketing team members to identify and execute tactics that align with and achieve strategic goals.Manage the performance and development of the marketing team ensuring they are deployed to their highest and best use to support the achievement of IPM's growth goals.Manage and govern the IPM brand in collaboration with the ET. Achieve effective brand management through understanding of business strategy, target markets, customers and their needs, value propositions, and messaging. Ensure articulation of the company's desired image and position, ensuring consistent communication of image and position externally and internally.Serve as owner of marketing KPIs, collaborating with the team to define, gather and report on them. Employ a data-driven mindset in decision making. Share KPIs and related insights with the ET and others as needed.Create, analyze, and oversee the marketing budget.Expand compilation and use of primary and secondary client research, market research, data, and insights. Area MarketerLead marketing strategy creation and effective tactic identification, stakeholder management, and project management for select areas within the firm such as industries, talent, or geographies. Organize and/or participate in tactical delivery as needed. Serve as the single point of contact for the area leader. Align with business growth goals of the area leader. Understands the area's business goals and collaborates with the content editor to devise content plans that achieve goals and with the demand generation team to devise engagement plans that achieve goals. Capture and summarize outcomes achieved via data and report them back to the area leader. Maintain marketing metrics for each area such as cost per lead, conversion rates, etc.For areas of assigned focus, deeply understand the audience. If needed, commission market research through vendors. Maintain solid knowledge of 3 -5 primary competitors in the area and be generally familiar with broad competitive set. Commission a competitive deep dive if needed.Be responsible at a high level for all audience-facing content and messaging for the area. Coordinate topics with area lead and editorial lead.Write promotional copy such as emails and ads.Takes responsibility for marketing generated leads, designing ways to nurture and qualify them for BD, ensuring hand-off and enabling BD follow up. REQUIRED SKILLS AND KNOWLEDGE:Highly developed leadership, communication (verbal and written), presentation, analytical, negotiation, change management, networking, and customer service skills.Strong organization, initiative, teamwork, motivation, planning, insight, foresight and strategy skills.Champion of open, honest, direct and respectful communications.Demonstrated work ethic, integrity and professional conduct.Willingness to continuously learn and grow knowledge and skillset for self and the marketing team.REQUIRED EDUCATION AND EXPERIENCE:BS or BA in marketing or related business studies. At least ten years' experience leading B2B marketing efforts in the professional services industry. Experience in marketing these services to life science, healthcare, consumer, and/or industrial sectors is preferred. Additionally, five years in a senior management role involving regular executive interface and participation in strategy development. Strong knowledge and application of digital marketing and associated channels. Familiarity with CRM and marketing automation, preferably Salesforce and Pardot.Expertise in MS office suite.