Digital Data Analyst

4 weeks ago

atlanta, United States Compunnel Inc. Full time

Digital Data Analyst



Overview: Client is seeking an experienced Digital Analyst to join our Digital team, focusing on optimizing and measuring our online and digital channels. This role requires a deep understanding of Adobe Analytics and Tealium Tag Management, with experience using Tableau to communicate actionable insights to business stakeholders. The ideal candidate has a strong analytical background, a passion for data-driven decision-making, and the technical skills to deploy, configure, and monitor digital tags and analytics tools.

Responsibilities:

  • Data Collection & Tag Management:
  • Oversee implementation, configuration, and management of tags and tracking through Tealium.
  • Ensure all digital properties are accurately tracked, monitored, and measured.
  • Collaborate with development, UX, and marketing teams to design and implement tracking solutions that support business objectives.
  • Digital Analytics:
  • Utilize Adobe Analytics to monitor website traffic, user behaviors, conversion rates, and other key performance metrics.
  • Create reports, dashboards, and ad-hoc analyses to track performance, identify trends, and inform strategies.
  • Support A/B testing and personalization initiatives by providing detailed analysis and insights.
  • Data Visualization & Reporting:
  • Design and maintain Tableau dashboards to deliver insights and track KPIs for digital properties.
  • Present complex data in a visually engaging way to help non-technical stakeholders understand key findings.
  • Work closely with cross-functional teams to translate insights into recommendations for optimization.
  • Optimization & Insights:
  • Perform deep-dive analyses on customer journeys, funnel performance, and engagement patterns to uncover opportunities for conversion optimization.
  • Provide actionable insights to improve user experience, increase conversion rates, and drive strategic initiatives.
  • Stay up-to-date with the latest industry trends and tools in digital analytics, tag management, and visualization.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Analytics, Information Systems, or a related field.
  • 5+ years of experience in digital analytics, preferably with extensive Adobe Analytics expertise.
  • Hands-on experience with Tealium or similar tag management systems.
  • Proficiency in Tableau or a similar data visualization tool; ability to design dashboards that tell a story and drive action.
  • Strong analytical and problem-solving skills with attention to detail.
  • Ability to translate business objectives into actionable data and analytical strategies.
  • Excellent communication skills with the ability to convey insights to technical and non-technical audiences.

Preferred Qualifications:

  • Knowledge of JavaScript, HTML, CSS, or other web development technologies.
  • Familiarity with A/B testing tools and methodologies.
  • Certification in Adobe Analytics, Tealium, or Tableau is a plus.

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