LOOP | Digital Commerce Manager | schaumburg, il

1 week ago

schaumburg, United States LOOP Full time

General Summary

The Digital Commerce Manager will be responsible for site management, user experience optimization, and performance enhancements to drive growth and maximize customer satisfaction. This role will work cross-functionally to ensure the best customer experience is delivered with an omnichannel lens across our family of brands.



Site Operations Management

• Orchestrate all aspects of a strategic digital commerce plan: unite cross-functional expertise in sales, marketing, technology, and management to deliver a superior digital commerce experience and results.

• Implement the digital commerce strategy across brands.

• Collaborate with cross-functional teams to prioritize and implement site updates, maintenance, and enhancements.

• Help drive and develop platforms and tools to grow website revenue successfully.

• Collaborate cross-departmentally with sales, marketing, operations, and other departments to ensure cross-channel alignment in customer experience, strategy, and branding.

• Be customer-centric in gathering feedback on and managing the overall user experience, including site navigation, content, and checkout funnel.


Analytics

• Utilize web analytics tools to monitor website performance, customer behavior, and conversion rate.

• Analyze data to identify trends, customer insights, and areas for improvement, and translate findings into actionable recommendations.

• Own website metric reporting and process to ensure key stakeholders are informed of KPIs, platform capabilities, and enhancements.


Customer Experience Enhancement

• Define and uphold guidelines for delivering exceptional customer experiences aligned with brand values.

• Identify, develop, and execute strategies to enhance the overall customer experience, focusing on user interface, navigation, basket size, and conversion rate optimization.

• Conduct A/B testing and data-driven decision-making to drive customer experience and conversion.

• Develop, review, and continuously improve how we test and measure driving increased conversion rates.

• Collaborate with developers to implement changes that enhance the user journey and satisfaction.


Qualifications, Skills, Traits, and Abilities

• Bachelor’s degree in marketing or related field.

• 5+ years of experience in progressive B2C digital commerce or ecommerce roles including manager

• Skilled in using the Salesforce Commerce Platform

• Deep understanding of HTML, CSS, and JavaScript.

• Proficiency is required in WordPress and Google Analytics.

• Highly analytical and data-driven leader.

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