Vice President Brand Marketing

OverviewVice President of Brand Marketing owns the overall experience of Premier’s brand — ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.Key ResponsibilitiesEvents & Experiential Marketing: Work collaboratively with the brand experience lead in the design and execution of all corporate, customer, and staff events, creating immersive, measurable experiences that deepen engagement and loyalty.Visual Brand & Identity: Own Premier’s visual identity system and ensure its consistent, innovative expression across campaigns, creative assets, environments, and digital channels.Brand Storytelling & Campaigns: Partner with integrated communications and growth marketing teams to craft integrated brand campaigns, messaging platforms, and creative activations that amplify Premier’s differentiation.Key Responsibilities (continued)Team Management & Leadership — 40% Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.Events & Experiential Marketing — 10% Lead the team setting the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build an event portfolio that is immersive, brand-defining, and financially sustainable (break-even/profitable). Integrate physical and digital experiences.Visual Brand & Identity — 10% Lead the team that defines, governs, and evolves Premier’s brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.Brand Storytelling & Integrated Campaigns — 40% Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier’s market position.Required QualificationsWork Experience: 12 or more yearsEducation: Bachelors (Required); Master’s degree preferredPreferred QualificationsSkills:Division or large team leadershipHealthcare and/or supply chain market expertiseDeep expertise in brand marketing, events, and experiential designStrong understanding of visual identity, creative direction, and integrated campaignsProduct design and user experience expertiseSophisticated communication and client-management skillsExperience:Healthcare technology and/or supply chain marketing management experienceAgency background and/or deep understanding of integrated campaignsEducation: Master’s degree preferredAdditional Job RequirementsRemain in a stationary position for prolonged periods of timeBe adaptive and change priorities quickly; meet deadlinesAttention to detailOperate computer programs and softwareAbility to communicate effectively with audiences in person and in electronic formatsDay-to-day contact with others (co-workers and/or the public)Making independent decisionsAbility to work in a collaborative business environment in close quarters with peers and varying interruptionsCompensation & BenefitsPremier’s compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier’s internal salary range for this role is $164,000 - $305,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills/experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.Qualified full and part time regular employees also receive access to the following benefits:Health, dental, vision, life and disability insurance401k retirement programPaid time offParticipation in Premier’s employee incentive plansTuition reimbursement and professional development opportunitiesPremier at a glanceRanked #1 on Charlotte’s Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)Named one of the World’s Most Ethical Companies by the Ethisphere Institute for the 16th year in a rowModern Healthcare Best in Business Awards: Consultant - Healthcare Management (2024)The only company to be recognized by KLAS twice for Overall Healthcare Management ConsultingFor a listing of all of our awards, please visit the Awards and Recognition section on our company website.Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination. EEO / AA / Disabled / Protected Veteran Employer. Premier also provides reasonable accommodations to qualified individuals with a disability or those with sincerely held religious beliefs. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200. Information collected and processed as part of any job application you choose to submit to Premier is subject to Premier’s Privacy Policy. #J-18808-Ljbffr