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Area Director of Sales
4 months ago
RESPONSIBILITIES:
- Establishing annual sales goals, preparation of budget, and marketing plan. Meet or exceed the annual sales revenue goals, including sales activity production.
- Develop expert knowledge of the hotel's positioning in marketplace, seasonality, pricing strategies and master the competitive advantages to the hotel's primary/secondary competitive sets
- Providing customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations
- Managing the development of a strategic action plan for the demand generators in the market
- Work with General Manager and Vice President of Sales to manage the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives
- Provide leadership to help drive productivity and performance of the sales team. Timely execution of specific assignments.
- Comply with company sales reporting standards using Delphi, and financial management software. Prepare pre-trip and post-trip reporting of any travel and tradeshow related activities.
- Guide and participate in monthly sales department and revenue and strategy meetings
- Develop, implement and execute sales strategies in a quarterly action plans to impact existing key accounts, target accounts and the development of new business opportunities within assigned market segments.
- Creating and suggesting strategies and tactics for respective markets in the annual business plan. Maintain relations and high visibility in relative business organizations such as, HSMAI, NYC & Company, and local hotel/motel associations.
- Hotel Sales experience a must. Hyatt and Hilton experience preferred.
- 5-10 years of experience in sales leadership including both strategic sales and/or brand development experience
- Ability to demonstrate expert knowledge and customer contacts in the preferred corporate and/group markets.
- Four-year college degree from an accredited institution; Bachelor's degree in in Business Administration, Marketing, Hotel + Restaurant Management, or related major or related professional area
- Advanced computer skills and knowledge of various discipline focused computer programs, including a strong proficiency in Microsoft Office, Delphi, R&I and OnQPM
