Senior Brand Manager, Beverage
2 weeks ago
The Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. The Senior Brand Manager, Beverage will lead the charge of building and strengthening the brand equity and strategy for our THC-infused beverage brand(s). This role will work to establish a strong market presence and drive consumer loyalty, aligning with our broader mission to create memorable, differentiated brand experiences. You will partner closely with our existing brand teams as you develop and execute beverage-specific brand strategies, manage marketing campaigns, and work closely with cross-functional teams to enhance consumer perception, brand value, and market penetration. Responsibilities Brand Strategy Development Build on GTI’s industry-leading brands to define and execute a beverage positioning strategy that brings our brands to life in a way that resonates with our target market. Lead strategic planning for brand initiatives, identifying opportunities to increase brand visibility and strengthen brand equity. Oversee the brand’s look, feel, and voice across all beverage consumer touchpoints, ensuring consistency with our broader brand standards and messaging. Campaign & Activation Management Own brand communications across all owned channels, including social, web, email, text, POS/merch, or other developed platforms. Create and manage brand communication grids to ensure the right message is hitting consumers in the right places. Design and manage consumer-facing marketing campaigns, including in-store, digital, and non-premise activations (e.g., festivals, concerts). Partner with existing Brand and Events teams to bring beverage to life with consumers through integrated activations at events, retail settings, and other experiential marketing opportunities. Coordinate with creative agencies, media partners, and internal teams to deliver high-quality, impactful campaigns that enhance brand loyalty and drive engagement. Market Research & Insights Conduct in-depth market analysis to understand emerging consumer preferences, competitor positioning, and trends in both the THC and broader beverage categories. Use data-driven insights to inform strategic decisions, identify white space opportunities, and tailor marketing initiatives to align with evolving consumer needs. Manage brand performance metrics, reporting on brand health, consumer perception, and campaign effectiveness. Cross-Functional Collaboration Work closely with Trade Marketing, Sales, and Compliance teams to ensure product launches and campaigns are aligned with brand standards and regulatory guidelines. Serve as a brand ambassador, collaborating with internal and external stakeholders to champion the brand vision and create cohesive, impactful consumer experiences. Support training initiatives for the sales team, ensuring they are equipped with brand knowledge and key messaging to communicate effectively with retail partners. Budget & Resource Management Manage the brand marketing budget, optimizing resources to maximize campaign ROI and meet brand goals. Track spending and resource allocation, ensuring alignment with overall marketing objectives and company financial targets. Qualifications Bachelor’s degree in Marketing, Business, or a related field preferred; MBA preferred. 6+ years of experience in brand management or marketing within the CPG industry (alcohol beverage and/or canned beverage experience highly desirable). Proven experience in building and implementing brand equity strategies, with a strong understanding of the Illinois market. Ability to balance strategic thinking with hands-on execution, delivering high-quality work in a fast-paced environment. Comfort operating in a fluid and rapidly developing team and market landscape. Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Exceptional communication and collaboration skills, with a proven ability to influence and manage relationships with a variety of stakeholders. Additional Requirements Must pass any and all required background checks. Must be and remain compliant with all legal or company regulations for working in the industry. Must be a minimum of 21 years of age. #LI-HYBRID #J-18808-Ljbffr
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Senior Brand Manager, Beverage
1 week ago
Chicago, United States GreenThumb Full timeThe RoleAs more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...
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Senior Brand Manager, Beverage
1 week ago
Chicago, United States Green Thumb Industries INC Full timeThe Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...
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Senior Brand Manager, Beverage
1 month ago
Chicago, United States GreenThumb Full timeThe Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products....
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Senior Brand Manager, Beverage
4 weeks ago
Chicago, United States Green Thumb Industries Full timeThe RoleAs more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...
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Senior Brand Manager, Beverage
4 weeks ago
Chicago, United States Green Thumb Industries Full timeThe RoleAs more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...
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Senior Brand Manager, Beverage
1 week ago
Chicago, United States GreenThumb Full timeThe Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products....
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Senior Brand Manager, Beverage
1 month ago
Chicago, United States Green Thumb Industries INC Full timeThe Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Senior Brand Manager, Beveragewill be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products....
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Lead Beverage Brand Manager
1 week ago
Chicago, Illinois, United States Green Thumb Industries INC Full timeJob Title: Senior Brand Manager, BeverageAbout the Role:We are seeking an experienced Senior Brand Manager, Beverage to lead the development and execution of our THC-infused beverage brand strategies. As a key player in our team, you will be responsible for expanding our market presence and driving consumer loyalty.Key Responsibilities:Develop and Execute...
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Senior Brand Director, Beverage Innovation
1 week ago
Chicago, Illinois, United States Green Thumb Industries INC Full timeJob OverviewWe are seeking a Senior Brand Director, Beverage Innovation to join our team at Green Thumb Industries INC. This role will be responsible for expanding our THC-infused beverage business and growing consumer access to our best-in-class products.
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Chicago, Illinois, United States Green Thumb Industries INC Full timeCompany OverviewAt Green Thumb Industries INC, we are committed to delivering exceptional cannabis products and experiences that meet the evolving needs of our consumers. Our team is dedicated to building a strong presence in the market and driving consumer loyalty through innovative brand strategies.SalaryWe offer an attractive salary of $120,000 - $150,000...
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Associate Brand Manager, Marketing
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob Description Kraft Heinz, the company The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products...
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Associate Brand Manager, Marketing
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob DescriptionKraft Heinz, the companyThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products...
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Brand Manager
1 week ago
Chicago, United States The Kraft Heinz Company Full timeAbout Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are...
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Brand Manager
2 weeks ago
Chicago, United States The Kraft Heinz Company Full timeAbout Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are...
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Chicago, Illinois, United States Tbwa ChiatDay Inc Full timeAs a seasoned professional, you will play a pivotal part in the running, growth and development of our Chicago team, overseeing the smooth execution of projects from conception to completion. With 10+ years of advertising agency experience in a client relationship management role, you will thrive in a fast-paced environment focused on results and...
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Chicago, Illinois, United States OLIVER Agency Full timeEstablished in 2004, OLIVER is a pioneering agency that specializes in designing and executing bespoke marketing ecosystems for top brands.We're at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our...
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Senior Administrative Assistant
1 week ago
Chicago, United States Molson Coors Beverage Company Full time**Requisition ID:** 32355 **A Career in Beer and Beyond:** Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. **We are Talent Brewers with our...
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Senior Administrative Coordinator
1 week ago
Chicago, Illinois, United States Molson Coors Beverage Company Full timeMolson Coors Beverage Company is a leading brewer of iconic beer brands. We're committed to crafting beverages that bring people together and celebrate life's moments. As part of our team, you'll have the opportunity to work in a fast-paced, innovative environment with passionate colleagues and partners from diverse backgrounds.About the RoleWe're seeking an...
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Senior Beverage Operations Manager
5 days ago
Chicago, Illinois, United States Aba - Fulton Market Full timeAba, a culinary-driven company in Chicago's Fulton Market neighborhood, is seeking an experienced Senior Beverage Operations Manager to lead our beverage programs and operations.About UsWe are part of Lettuce Entertain You Restaurants, a renowned hospitality group with a genuine commitment to our people. We welcome unique perspectives and nurture diverse...
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Brand Reputation Manager
7 days ago
Chicago, Illinois, United States Bela Brand Bat Full timeCompany OverviewAbout Us:Bela Brand Bat is a leading company in the branded communications and marketing industry, renowned for delivering exceptional products and fostering strong connections with clients and communities. Our commitment to quality, integrity, and innovation sets us apart, empowering our team with growth opportunities and resources to...
