Copywriter

For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.
Position Overview

Under the direction of the Creative Brand Manager, the Copywriter will be responsible for creating persuasive writing to promote all Standard Process products and services through different media channels. This position will work closely with the creative and marketing teams to stylize value propositions into copy that effectively influences consideration and builds trust and loyalty for our brand throughout our current and new markets to increase and secure market share.
Functions

• Drive the creation of engaging and consistent brand voice and marketing language that uniquely targets health care professionals, patients and consumers
• Write copy for the Standard Process digital and social media, marketing campaigns, new product launches and other materials
• Write effective advertising headlines and copy for B2B trade journals as well as direct to consumer publications that will result a measurable response
• Script writing and story boarding for projects including but not limited to: animations, videos, podcasts, presentations/webinars, and tours
• Contribute to online content strategy by ensuring all touch points are clear, cohesive, and accessible
• Tell the Standard Process story capturing the attention of target customers and end-users, building awareness, influencing consideration to try, trust, buy-in, grow loyalty, and drive sales
• Ability to juggle multiple assignments at one time in a fast-paced environment
• Work closely with designers and collaborate cross-functionally as needed to strategically develop the content for each project
• Fully understand goals and strategic initiatives as specified in the creative brief to deliver the most effective copy
• Collaborate with the creative team to ensure copy tone and style are consistent with visual tone and style
• Work closely with creative to propose design and copy concepts to stakeholders
• Ability to translate scientific research and product claims into layman's terms
• Strong communication and presentation of work
• Manage, track, and document all writing projects and progress
• Conduct research and interviews as needed to obtain and ensure factual information
• Use writing style guide on the creative server, available to all writers and ensure adherence of all copy style guide by frequently reviewing guidelines as brand messaging evolves
• Proofread copy to ensure written text is concise, consistent and both grammatically and factually correct.
• Adhere to in-house style guide that includes preferred usage and the spelling of certain words.
• Monitor metrics related to content, including but not limited to web traffic, conversion rates, etc.
• Create copy following the Associated Press Style Guide.

• Bachelor's degree in English, Journalism, Communications or related field preferred
• Combination of education and experience considered

• N/A

• 5+ years of experience
• Experience in commercial copywriting
• Experience in advertising/marketing

• Knowledge of marketing and advertising principles
• Knowledge of web and SEO best practices
• Skills in copy editing
• Skills in writing in a range of voices and styles for a variety of audiences
• Skills in translating brand identity and marketing goals into effective copy
• Skills in brainstorming, campaign development, creative brief development and execution
• Skills in Microsoft Office, Acrobat Professional

• Business Acumen/Knowledge
• Communication (verbal and written)
• Creativity/Innovation
• Ethics/Integrity
• Interpersonal
• Project Management
• Self-Knowledge/Self-Motivation
• Teamwork/Team Building