Global Cloud Marketing Manager

2 weeks ago

Providence, United States Infoblox Full time

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc . magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies and having fun along the way.
We are looking for a Global Cloud Marketing Manager to join our Marketing team, reporting to the global director of Channel Marketing. In this remote role (US remote), you will develop the roadmap and build the marketing foundation for selling through cloud marketplace partners AWS, Azure, and Google Cloud. You will also collaborate with external hyperscaler partners and internal cross-functional Marketing, Product, and Sales teams to create an integrated marketing plan comprising marketing programs, co-marketing activities, and supporting the creation of sales enablement materials in collaboration with the Hyperscaler Sales Alliance team. This role requires a blend of marketing strategy, cloud marketing experience, relationship management, and effective collaboration with hyperscaler partners to drive mutual business success.
You are the ideal candidate if you have an entrepreneurial mindset and are action-oriented while focusing on delivering the highest quality deliverables and outcomes for our customers.
What you'll do:
Build the marketing foundation to support co-sell and marketplace for AWS, Azure, and Google Cloud, including messaging and content such as white papers, case studies, and blogs, marketplace listings and programs, and sales enablement.
Collaborate with teams, such as Product Marketing, Corporate Marketing, Field Marketing, Alliances, and Sales to align partnership initiatives with business goals.
Develop strong relationships and work closely with the marketing and partner teams at AWS, Azure, and Google Cloud to co-develop marketing strategies and campaigns that align with Infoblox business objectives including certifications and competencies.
Plan, execute, and manage joint marketing campaigns to generate and accelerate pipeline opportunities with hyperscalers.
Utilize MDF or incentive/co-marketing funds from hyperscalers to support joint marketing activities.
Establish key performance indicators (KPIs) to evaluate the success of partnership marketing efforts and provide insights from campaigns to internal teams, including Sales, Product, and Strategy to refine marketing approaches.
Track and analyze key metrics for joint campaigns, such as lead generation, conversion rates, and ROI, to measure success and identify areas for improvement.
Create reports for both internal stakeholders and hyperscaler partners, showcasing the impact of joint marketing efforts.
Facilitate regular communication and coordination between internal teams and partner organizations.
Conduct market research and competitive analysis to identify partnership opportunities and market trends, staying updated on industry developments and emerging technologies that could impact the partnership strategy.
What you'll bring:
10+ years of proven experience in marketing with a minimum of 5 years of cloud marketing experience within the technology industry.
Must have experience building the marketing foundation for selling through cloud marketplace partners AWS, Azure, and Google Cloud.
In-depth knowledge of cloud computing and cloud service offerings.
Solid understanding of marketing principles and strategies.
Ability to collaborate effectively with internal and external stakeholders with excellent communication and interpersonal skills.
Strategic mindset with the ability to develop and execute partnership strategies.
Excellent project management and organizational skills, flexibility, and adaptability to work in a fast-paced, evolving environment.
Analytical mindset with the ability to track and measure marketing performance.
Bachelor's degree in marketing, business administration, or a related field; master's degree preferred.
What success looks like:
After six months, you will...
Deliver marketplace marketing plans for AWS, Azure, and Google Cloud aligned with business goals.
Define requirements for enablement and activation of cloud sellers.
Drive refresh of alliance web content, marketplace listings, better together stories, and content for Infoblox offerings.
Regularly meet and collaborate with channel leaders and hyperscaler alliances teams to assess ongoing needs and fill competency gaps.
After one year, you will...
Drive strategic roadmap for expansion of marketing programs, including competitive benchmarking, resource recommendations, and ROI analysis.
Build an account-based marketing program of cloud sellers for monthly outreach.
Use our sales enablement platform to create and publish content and programs.
Measure the effectiveness of marketing efforts.
Help capture, document, and train on best practices that result in more pipeline and closed deals.
We've got you covered:
Our holistic benefits package includes coverage of your health, wealth, and wellness, as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life. We have a strong culture and live our values every day - we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.
Speaking of a great work environment, here are just a few of the perks you may enjoy, depending on your location...
Delicious and healthy snacks and beverages.
Electric vehicle charging stations.
Newly remodeled offices with state-of-the-art amenities.
Why Infoblox?
We've created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you're a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it's like to be a Bloxer . We think you'll be excited to join our team.
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