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Manager of Digital Strategy

4 months ago

Atlanta, United States Stripe Theory Full time
About Stripe:Stripe Theory is a digital marketing agency made up of data-driven marketers, communication professionals, and analysts. We call ourselves interpreters of data because that’s just what we do—use data to inform and fuel strategies across PR, marketing, and digital.
About ACC.Stripe is an acquisition of ACC - Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology, and creativity converge.
About The Role.The Manager of Digital Strategy will be responsible for developing and implementing clients’ digital strategies across key accounts. This individual will be knowledgeable across key digital channels like web, SEO, and email while being interested in building strong client relationships. To be successful in this role, this individual must be a thoughtful and proactive self-starter, in addition to being able to think outside the box while managing multiple clients at once.
Specific Responsibilities Include But Are Not Limited To.
  • Develop and implement clients' digital strategies.
  • Ability to project manage across workstreams and clients.
  • Monitoring the success of campaigns and identifying areas of opportunity, quickly taking action on campaign changes.
  • SEO Management
    • SEO auditing
    • In-depth keyword research
    • Studying traffic and analytics
    • Split-testing similar pages
    • Building natural backlinks
    • Analyzing the client’s competitors
    • Maximizing local search exposure
    • Developing strong calls to action
    • Working with writers and designers
    • Creating effective ranking strategies
    • Researching the latest SEO practices
  • Email Management
    • Running email marketing campaigns end-to-end.
    • Managing email databases and creating newsletters.
    • Identify and offer attractive email marketing solutions that will minimize unsubscribes and spam reports.
    • Project management, handle A/B testing.
    • Report on sales revenue generated from email marketing efforts.
    • Ensure emails follow industry policies and best practices.
  • Analyze and report on digital campaigns.
  • Analyze customer and user data
  • Excellent written and verbal communication skills.
  • Thorough understanding of digital touch points.
  • Possess broad knowledge of the best digital practices.
  • Excellent organization skills.
  • Agency experience
  • Internal Marketing Management
    • Responsible for developing and implementing comprehensive digital marketing plans to drive brand awareness, engagement, and growth.
    • Success in budget management.
    • Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
    • Conduct market research and competitor analysis to identify opportunities for growth and innovation.

Additional Desired Skills:
  • 3+ years of digital marketing experience.
  • Creative copywriting for search, display, and social ads.
  • Proficient in the use of Google Tag Manager and Google Analytics.
  • Experience with the below platforms:
    • WordPress or other CMS platforms.
    • Moz or other SEO tools
    • Salesforce, Hubspot, or other email platforms.

Stripe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

About Stripe Theory:

We are a digital marketing agency focused on growing brands through data, storytelling and strategy. We started Stripe Theory on the belief that a data-first, cross-trained and discipline-agnostic approach to marketing and strategy could deliver greater client value and innovation at a lower cost. At Stripe Theory, we embrace the chaos of marketing and use data to navigate the noise. This is how we operate at the cusp of what is next.