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Digital Marketing Manager

4 months ago

New York, United States Avi & Co. Full time $75,000 - $95,000
Digital Marketing Manager (FT) Luxury Watches & Jewelry In Office Only.

Who We Are:

Avi & Co. is one of the most trusted retailers in New York City for pre-owned and unworn luxury watches. We carry a remarkable selection of luxury watches from some of the world’s most renowned watch brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and more. We have a World Class Customer Experience to create a watch-buying event like no other. We have a luxurious private showroom in the New York’s Diamond District, Miami Design District and our newest location opening soon in Aspen Colorado. Along with a robust e-commerce platform to cater to domestic and international clients.
Job summary:

Avi & Co. is looking for a Digital Marketing Manager to build and lead our dynamic Marketing team. The primary goal of this in office (Not Remote) role is to drive revenue and brand awareness through new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, marketing programs, key client initiatives, market research, visibility initiatives, and general marketing coaching and training. The ideal candidate should be able to use their strategic and analytical skills to brainstorm and plan creative campaigns, identify watch trends, and monitor analytics to promote conversion and increase profitability.
Responsibilities:
  • Manage and optimize large-scale paid search pay-per-click (PPC) and app campaigns in Google AdWords, ETC. so they meet the target Key Performance Indicators (KPI) across a diverse range of initiatives (eg: revenue generation, new subscribers, new product awareness).
  • Design, execute, manage, analyze and optimize online marketing campaigns across the following channels: SEO, SEM, display media, social media, email, and shopping feeds.
  • Build and maintain brand awareness in the digital space.
  • Develop and manage blog outreach, link building, retargeting, and content marketing projects.
  • Perform regular analytics and develop strategies and recommendations based upon data using SEMRush and Google Analytics.
  • Communicate results and strategies to company leaders.
  • Identify new opportunities to increase online visibility.
  • Perform competitive analysis and monitor search positioning.
  • Generate keyword lists, ad copy, and any other campaign assets.
  • Research keywords for inclusion and exclusion. Monitor keyword position.
  • Adjust and update ad assets, including text ads, video ads, graphical display ads or banner ads.
  • Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit return on ad spend (ROAS) targets as directed using feedback & input from Senior leadership.
  • Pull platform reporting to help keep campaign reports up to date.
  • Stay on top of new platform updates and features.
  • Demonstrate curiosity about developing stronger analytical skills to measure and report on marketing programs and KPIs.
  • Lead and mentor Marketing team including social media specialist, Lifestyle photographer and graphic designer. Facilitate alignment of initiatives against the core strategy.
  • Monitor activities of competitors and provide industry trends and findings.
  • Complete special projects as needed.
  • Collaborate with multiple departments to support campaign processes and updates.
  • Manage Marketing budget. Process invoices and ensure timely payment.
  • Contribute to improvements to the internal process to streamline efforts and ensure all timelines and deadlines are met.
  • Facilitate briefings with cross-functional teams including Media, Social, and Influencers and guide alignment of initiatives against the core strategy.
  • Lead and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, calendars, executive presentations, etc.).
  • Partner tightly with executives ensuring info-share, strategic alignment and creative execution consistencies.

Experience/Skill Requirement:
  • Bachelor’s Degree in Marketing.
  • 5+ years experience in Marketing, eCommerce, and/or  Project management.
  • 5+ years of proven experience managing a team with the ability to grow high potential employees.
  • Technical proficiency in SEO, SEM, SMM, email marketing, Google Analytics and Search Console.
  • Excellent communication, organization and planning skills.
  • Proficient in social media trends and current digital platforms a must.
  • Proven experience managing a team with the ability to grow high potential employees.
  • Exceptional storytelling and communication skills and a keen understanding of how to craft and evolve narratives.
  • Proven ability to manage multiple projects and priorities independently while communicating and collaborating effectively with a variety of stakeholders.
  • Expertise in digital with a strong understanding of video, social, OTT, and emerging formats.
  • Informed perspective on the overall media landscape, trends, consumption habits, and challenges.
  • Detail-oriented, organized, and extremely creative, creative problem solver.
  • Expertise in PowerPoint, strong understanding of Keynote and other Microsoft Office or presentation products.
  • Strong aesthetic/design ability is a requirement.