Head of Global Social Strategy, Prime Video

2 weeks ago

Culver City, United States Amazon.com Services LLC Full time

Minimum Qualifications:

  • 10+ years of professional non-internship marketing experience
  • Bachelor's degree in film, media, production, marketing; or equivalent work experience
  • Familiarity with social media insights tools and techniques, and experience translating those insights into marketing moments
  • Experience communicating effectively and presenting to senior business leaders as well as with creatively-oriented stakeholders
  • Experience working efficiently with and influencing stakeholders and team members across time zones and countries
  • Experience thinking creatively, taking the initiative and constructively advocating on behalf of the customer
  • Experience understanding and discussing business and technical concepts, evaluating tradeoffs and opportunistic new ideas

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.

Are you an experienced social media marketer who wants to set the strategy for one of the world’s largest streaming entertainment brands? If so, we have the job for you The Prime Video (PV) Global Brand and Social Strategy team is hiring a Global Social Strategy lead, who will be responsible for evolving our global social strategy, working closely with the regional, studios and sports social leads, providing thought leadership and force multiplying their efforts. They will be responsible for driving the vision of how Prime Video can have a best-in-class social marketing organization, setting the strategic plan to grow our social reach and capabilities and overseeing investments that support social on a global basis.

The ideal candidate is a social media professional with a background in media and entertainment or other large consumer facing categories that move at the speed of culture. They are familiar with the principles of social listening and insights, and passionate about the power of data to drive business outcomes. They thrive on staying current on the cutting edge of the social media, content and creator marketing landscape.

Key Job Responsibilities:

  • Set the vision and strategy for global social strategy for Prime Video. Build relationships with a broad set of partners including PV regional social leaders, Studios, Sports, Product and PR.
  • Define and direct the social brand voice, educate and support regional social teams in expressing our brand positioning and pillars in a social first tone and manner.
  • Define success criteria and measurement at a global level, develop infrastructure to support measurement and reporting capabilities that continually serve as inputs into on-going, go-forward decisions.
  • Develop centralized operating guidelines for regional/country teams that are compliant with Amazon security.
  • Standardize the content categorization framework to make it consistent across locales, easy to track and communicate to leadership.
  • Author and deliver SVP-level quarterly social QBR, define and own mechanisms to review global social progress, drive social governance, sharing success story case studies, best practices and learnings across regions.
  • Identify key investments in social infrastructure, people and budgets, advocate for and build into Amazon planning cycles.
  • Work with social insights teams to learn, test, share and force multiply across marketing and PR.

About the team: The Global Brand & Social Strategy team develops the global approach to the Prime Video brand strategy and the global social strategy, both of which are supported by a robust brand and digital insights practice. The team collaborates with Prime Video’s international and cross-functional teams, including Amazon MGM Studios, Sports, PR, Product and Marketing.

Preferred Qualifications:

  • Experience working cross-functionally and driving decision making among stakeholders with competing goals
  • Advanced degree in marketing or communications
  • Experience in the entertainment industry in a social editorial/marketing role
  • Analytical and quantitative skills; ability to work with business owners to define key metrics and to build data sets that answer those questions
  • A passion for content, brands, social and digital media and popular culture
  • Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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