Field Marketing Lead

3 days ago

Los Angeles, United States Gorilla USA Corp Full time
Field Marketing Lead

Located within the Los Angeles area – Full Time – Manager
1-10 Employees – Food & Beverage Services

About The Job:

Gorilla Energy, a top 10 global energy brand, is disrupting the energy category and launching in the US in 2024. Backed by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great-tasting items with transparent ingredients, as well as forging strong social and distribution partnerships. Join us as we grow and transform the energy drink market in the US

The Field Marketing Lead (FML) for Gorilla Energy is responsible for executing marketing strategies that drive brand awareness, consumer engagement, and sales growth. Acting as the local face of the brand, the FML builds strong relationships with distributors, key accounts, influencers, and grassroots communities while aligning with national goals and brand standards.
Key responsibilities include developing and executing regional marketing plans, overseeing sampling programs, activating local events, and managing sponsorships to establish Gorilla Energy as a bold market presence. The FML works closely with sales teams, Field Marketing Managers (FMMs), and headquarters functions to ensure seamless execution of product launches, regional promotions, and partnerships.

This role demands a proactive, collaborative leader with an entrepreneurial mindset, capable of thriving in fast-paced environments. With opportunities for growth, the FML plays a critical role in driving Gorilla Energy’s mission of fueling the grind and building a competitive edge in the energy drink market.

Responsibilities:
  • Lead the communication of marketing initiatives to the sales team and distributors, ensuring alignment with brand strategy.
  • Ensure FMM sampling execution follows brand strategy and program guidelines.
  • Develop and execute regional promotional plans, including strategies for events and new product developments (NPD).
  • Oversee and lead marketing programs such as product launches and multi-platform promotions.
  • Evaluate and manage local sponsorship agreements to align with brand goals and deliver ROI.
  • Plan and execute event activations, working closely with sales to support trainings, incentives, and activations.
  • Collaborate with operations, sales, third-party agencies, and HQ to develop sales tools and marketing programs.
  • Ensure all marketing activities align with Gorilla Energy’s brand strategy and standards.
  • Analyze marketing efforts and use insights to optimize future initiatives.

Requirements:
  • Experience in marketing and sales within the beverage or consumer packaged goods industry.
  • Exceptional communication skills to effectively lead and collaborate across teams.
  • Proven ability to develop and execute comprehensive marketing plans that drive results.
  • Strong sense of urgency to meet deadlines and adapt to fast-paced environments.
  • Highly detail-oriented with excellent time management and project management skills.
  • A collaborative team player who fosters teamwork and builds strong relationships.
  • Decisive and able to uphold and enforce Gorilla Energy’s brand standards consistently.
  • Willing and able to travel up to 50% of the time to support marketing initiatives and events.
  • Bachelor’s degree in business, marketing, or a related field preferred.
  • Proficient in Microsoft Office Suite (PowerPoint, Excel, Word), Microsoft Outlook, and skilled in internet research and social media management.

Compensation and Benefits:
  • Salary range: $75,000.00 - USD $90,000
  • Must be local to Los Angeles with a hybrid in-office work requirement.
  • Annual bonus potential of 15% of salary.
  • Healthcare coverage through Aetna.
  • $400/month vehicle allowance.
  • $75/month cell phone and home office internet reimbursement.
  • 401(k)
  • Unlimited PTOand eight holidays.

Diversity and Inclusion:
Gorilla Energy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation during the application process, please contact Brittany Smith.

Note: This position is not eligible for Visa Sponsorship.
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