CPC - Colder Products Company | Marketing Director | arden hills, mn

6 days ago

arden hills, United States CPC - Colder Products Company Full time

*Supporting business unit inside CPC, Medical industrial chemical handling

*Looking for Local candidates

Summary

Reporting to the General Manager, the Director of Marketing is responsible for developing marketing strategies and leads the marketing communications team to deliver effective campaigns that generate leads, increase brand awareness and drive sales growth. Building personas, using written, oral and visual stories, and applying market knowledge and business acumen, the position directs content and campaign developments that resonate with customers and prospects while ensuring consistency and effectiveness across all segments. The director mentors and coaches managers and their teams to leverage best practices and use data to achieve established goals and operational excellence. Through change management and planning, this role stays ahead of industry norms and sets the pace for marketing excellence and innovation at CPC, coordinating those achievements with a diverse set of functions including product managers, sales, customer service, operations and fulfillment, and pricing.

Essential Duties & Responsibilities

  • Drive and support business strategies with brand decisions, message development and campaign design; collaborate and influence business units and product teams with VOC, best practices and transfer of marketing knowledge
  • Translate strategy into actionable and effective marketing activities; be the Brand Keeper in a dynamic environment that requires segment and product differentiation
  • Partner with corporate marketing leadership to elevate and align with the corporate brand and goals.
  • Direct marketing strategy across digital channels, events and occasional print on owned/paid/earned platforms to amplify brand awareness and generate leads to achieve BU sales and marketing objectives.
  • Partner with Product Marketing, Inside Sales and field Sales to develop relevant content and activities at all funnel stages that accelerates sales cycles, improves win rates, and helps retain and expand existing customer engagements
  • Successfully manage change that is driving team growth, market expansion and regional representation
  • Champion and secure results and budget tracking, measurement and reporting in collaboration with Marketing Operations and Finance functions
  • Partner with internal marketing services and external agency partners to effectively execute marketing initiatives

Other Duties

  • Ability to effectively multi-task, navigate ambiguity and meet aggressive deadlines in a fast-paced environment
  • Embraces an entrepreneurial mindset with the desire to explore bold new ideas, the tenacity to drive to execution, and the flexibility to take on transformational roles and modified duties as situations arise
  • Adhere to all safety regulations
  • Represent the CPC brand and services with passion and integrity
  • Demonstrate support of CPC core values
  • Other duties as assigned

Essential Supervisory Responsibilities

  • Supervises employees in the Marketing department
  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws, including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
  • Coaches team members for career growth and performance optimization

Required Job Qualifications

  • 10+ plus years of progressive responsibility managing global B2B marketing teams and partner agencies in a high-mix, complex manufacturing environment
  • Demonstrated success establishing integrated marketing strategies and tactics
  • Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
  • Established reputation for planning, metric development, analysis, and project management
  • Skilled in brand advocacy and influencing change
  • Excellent written and communication skills as evidenced by a content portfolio
  • Operating familiarity with CRM functionality and project management software
  • Proficient with Microsoft Office Suite
  • Strong analytical and critical thinking skills

Preferred Job Qualifications

  • MBA
  • Experience marketing direct and through distribution partners
  • Experience marketing highly engineered products to diverse market segments

Travel Requirements

~15% travel

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