Head of Marketing, North America

4 days ago

San Francisco, United States Airwallex Full time
About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

Airwallex is looking for a world-class B2B marketer to drive growth and help scale our North America business. You will work closely with commercial and strategy teammates and will report directly to the General Manager, Americas. You’ll act as a B2B marketing all-rounder and will accelerate our customer acquisition efforts via a mix of online and offline channels. This will be a senior leader on the US team and we are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts. This is a truly career-defining opportunity and you will have ample opportunity to drive major impact.

This role is based in San Francisco, CA.

Responsibilities:
  • Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.
  • Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
  • Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.
  • Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.
  • Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
  • Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
  • Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.
  • Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.
Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:
  • A Bachelor's Degree or equivalent experience.
  • 18+ years experience in Marketing (ideally B2B) and familiarity with both online and offline channels.
  • An entrepreneurial mindset and a willingness to get your hands dirty.
  • Excellent interpersonal and communication skills.
  • Exceptional organizational skills, attention to detail, and a customer-obsessed approach.
Preferred qualifications:
  • Fintech experience.
  • Startup experience (pre-IPO).
  • Experience building and scaling marketing teams.
Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

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