Social Media Specialist for Restaurants and Hotels in Georgia

3 weeks ago

atlanta, United States Kinship Full time

SOCIAL MEDIA SPECIALIST FOR RESTAURANTS & HOTELS IN GEORGIA


Please note:

For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels. 2-4 years of direct experience handling social media for a restaurant or hotel is required.


OVERALL

  • Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
  • Maintain an understanding of the partners brand voices and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
  • Promote a “story first” approach in all that we do.
  • Achieve goals and KPIs associated with job responsibilities. 
  • Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications 
  • Keep up to date on current trends


DEVELOPMENT

  • Cultivate career path and actively seek professional development opportunities alongside the company. 
  • Tell us what we do not know with regular candor.
  • Brainstorm and innovate to improve company, job, and partners.


PARTNER RESPONSIBILITIES 

  • Serve partners impeccably and look for opportunities to connect with them and to maintain their brand 
  • Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
  • Act as day-to-day account lead on up to two accounts


CONTENT CREATION

  • Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets.
  • Help to capture original content, at lease once per week on-site with partners
  • Assist in photography and videos needs upon request from Strategists
  • Curate user-generated content
  • Develop IG stories for partners upon request from the Strategists 
  • Develop narrative on social media sites


ENGAGEMENT

  • Support & monitor partner platforms 
  • Pay close attention to Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization 
  • Create strategies for proactive outreach and engagement 
  • Maintain lists of audiences, including relevant businesses, events, etc
  • Brainstorm and develop a monthly strategy for social media tags and inclusions
  • Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
  • Respond to comments/mentions on client posts
  • Respond to posts/mentions/tags on client platforms
  • Respond to direct messages on client platforms
  • Respond to check-ins/location tags on client platforms
  • Respond to hashtags on client platforms
  • Social engagement with earned PR audiences
  • Social engagement with event audiences 
  • Social engagement with neighboring business/location audiences
  • Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences


INFLUENCERS & COLLABORATIONS

  • Develop online influencer programs
  • Brainstorm and develop monthly strategy
  • Report overview of social media influencer results to partners


REPORTING

  • Measure and report


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