Digital Health/MedTech Product Marketing Comms. Manager

4 weeks ago

san bruno, United States US Tech Solutions Full time

Duration: 8 months contract


Job Description:

  • Client is seeking a Product Marketing Manager with expertise growing and scaling Real World data (RWD) businesses. This is a true "full stack" Product Marketing role-- you will help develop our GTM strategy, determine the right pricing structure and ranges, and build compelling B2B collateral. In short, you will have the opportunity to make an immediate impact and work across the full Product Marketing skillset.
  • This Product Marketing role supports our Workbench and Precision Health Platform products. We are specifically looking for a PMM with expertise in healthcare, familiarity with data generators and life science customer segments, as well as SaaS pricing models (including consumption-based pricing).


Responsibilities:

  • Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy. Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.
  • Partner with commercial and product leadership to identify, test, and refine the appropriate pricing model.
  • Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.
  • Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared, and owned strategies.
  • Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.


Experience:

  • 5-7 years’ experience in product marketing, strategic consulting, or product management with 5+ years in healthcare.
  • Experience developing benchmarks and market claims.
  • Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life science companies, and data generators.
  • Experience working in a new and/or swiftly evolving market.
  • Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.
  • Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.
  • Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.
  • Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.
  • Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.


Skills:

  • Product Marketing
  • 5+ years in healthcare background
  • GTM strategy
  • Full Stack product marketing

Education:

  • Bachelor’s degree in marketing, business or related field.




About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.


US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.



Recruiter Details:

Name: Deepak

Email: deepak.s@ustechsolutionsinc.com

Internal Id: 24-25731

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