Marketing Coordinator
3 weeks ago
We are a fast-growing software development company in the restaurant, hospitality and small business retail industries providing POS and business solutions. We are looking for a high-performing Marketing Coordinator & Designer in propose, manage and oversee marketing campaign through web, print, video, email, social media and etc. Support the sales team by create messaging and content that grows sales, lead generation, lead analysis and market research. The ideal candidate is a creative problem solver at heart who thrives in a team environment.
Responsibilities:
- Help share our story in a dynamic and powerful way through the creation of client-focused marketing pieces across a variety of channels, including web, print, video, email, and social media
- Champion our brand standards and ensure cohesive design and messaging as the brand continues to grow and evolvement
- Collaborate with members of sales and product teams to deliver marketing materials to support internal and external clients
- Work collaboratively with Sales team to create messaging and content that grows sales
- Supply Sales team with reports on event deliverables, campaign key metrics, and budget alignment
- Deploy Public Relations and Media communications to industry contacts
- Work collaboratively with staff to create content
- Support presentations to a range of prospective customers
- Establish, develop, and maintain positive business and customer relationships
- Implement the promotion of company programs
- Keep up-to-date on current design methodologies and B2B marketing trends
- Stay on top of industry trends to identify potential opportunities for company growth
- Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
- Manage a balance of speed with the importance of attention to detail
Skills/Requirements:
- Bachelor's degree in Marketing, or equivalent relevant experience, required
- Working knowledge of search engine optimization (SEO) practices
- Knowledge of traditional and digital marketing tools
- Creating website content and promotional materials
- Publishing social media content and managing email marketing
- Creatively envision macro and micro needs to design and implement successful marketing campaigns.
- Manage effective tracking systems for online marketing activities.
- Prepare reports via the collection and analysis of sales data.
- Identify and analyze competitors.
- Conduct research and analyze customer behavior.
- Excellent communication, interpersonal, and presentation skills
- Excellent project management and organizational skills
- Strong understanding of web design principles and best practices
- Knowledgeable in the following software: Photoshop, Illustrator, InDesign, QuickTime, Keynote, Power Point, Adobe, MAC platform
- Maintain confidentiality
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8-hour shift
- Monday to Friday
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