Business Development Manager

2 months ago

charlotte, United States MSIGHTS Full time

Company Overview

Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations and by bringing together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting. The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver: 1) End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against your planned KPIs; 2) Always-on Digital Accountability - providing real-time insights on media delivery including viewability, fraud, brand safety, plus more to eliminate waste; 3) Media In-Housing / Data Ops - streamlining media data onboarding, harmonization and consolidation at scale for in-house media, analytics and IT teams as well as partner organizations; and 4) Taxonomy Compliance - centrally governing the creation of URL and Campaign taxonomy, metadata and naming conventions to drive better data quality, data capture and downstream analytics.

Company Core Values

  • Help Clients Win
  • Own Every Step
  • Do What You Say
  • Support Your Team
  • Be An Expert

What You’ll Do

  • Lead prospect research and outreach with 100% focus on outbound lead generation in the US market.
  • Leverage business development tools like LinkedIn, ZoomInfo, and HubSpot to source new leads and manage throughout the sales process.
  • Focus on achieving targets via weekly and monthly outbound marketing and in setting up discovery and platform demo video meetings for the senior sales team.
  • Regularly read industry publications and news sources for lead and account opportunities.
  • Write value-adding communications to leads as part of an overall outbound communications strategy.
  • Document all outbound sales tactics in HubSpot, including call notes, next steps, and related lead/account notes.

Areas Where You’ll Lead

  • Ability to proactively pinpoint opportunities from industry news and how they relate to our software platform benefits.
  • Completely comfortable and embraces being a “sales hunter” but understands what it means to be “politely persistent” and wants to always add value.
  • Self driven, self starter, and self motivated and is one who loves setting goals and achieving them.
  • Knows how to match and forward the right type of content to different audiences. Content may include email templates, whitepapers, webinars, plus more.
  • Excellent internal communications that detail realistic progress and highlights any obstacles or needs to achieve goals.
  • Technically savvy, wants to learn how our software platform works, and is comfortable (once trained) to do tailored demos with prospects.

Ideal Work Experience

  • 1+ years experience in a B2B BDR or SDR role, ideally from a SaaS company.
  • Must be a self-starter and willing to take the initiative to learn how our platform can help enterprise marketers make better decisions with better data, processes, and reporting.
  • Strong communication skills, both written and verbal, and the ability to work well with internal teams. Global experience is a bonus.
  • Must have a strong working knowledge of PowerPoint, LinkedIn, and CRM or Marketing Automation platforms. HubSpot experience is a bonus.
  • Exceptional follow-up skills, and experience balancing persistence with value-adding prospect communications.
  • Must be detail-oriented, committed to quality, all while being flexible in a fast-paced international work environment.
  • Comfortable working from home as this is a Remote/Telecommute position. Ideal candidates located in North Carolina (USA).

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