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Digital Loyalty Manager
4 months ago
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
Capriotti's Sandwich Shop, Inc. and Wing Zone (owned by Capriotti's) is now hiring for a Digital Loyalty Manager for our Las Vegas Corporate office. See instructions below on how to apply
OUR WHY:
At Capriottis and Wing Zone, our passion is to be extraordinary. Being extraordinary gives our lives meaning. It gives our lives purpose. It keeps life interesting and allows us to look forward to the future. What does it mean to be extraordinary? It is the polar opposite of just plain ordinary. We wake up each day to be remarkable, to be exceptional, to be amazing, to be astounding.
CORE VALUES:
1. Passion Be the Best
2. Family Care about people
3. Integrity walk the Talk
4. Profitability Everyone Wins
5. Genuineness 100% Real
PURPOSE OF POSITION:
As a Digital Loyalty Manager, you will play a crucial role in leveraging our digital tools to execute impactful marketing campaigns through loyalty, SMS and email channels. Your primary responsibility will be to grow and optimize our loyalty system, ensuring effective communication with our customer base while fostering strong customer relationships to increase customer retention and frequency.
PRIMARY RESPONSIBILITIES
1. CRM Management
- Develop and implement strategies for managing Loyalty activities.
- Ensure smooth integration and functioning of Loyalty tools (experience with Punchh platform is a plus).
- Regularly analyze CRM & digital attribution data to enhance customer engagement and retention.
- Create and manage targeted customer segments for personalized marketing efforts.
- Utilize data-driven insights to identify opportunities for customer engagement
- Design and execute email and SMS marketing campaigns
- Write compelling copy and create engaging graphics for various campaigns.
- Monitor and analyze the performance of campaigns to identify areas for improvement.
- Work closely with operations to ensure alignment of CRM strategies.
- Coordinate with IT and data teams to ensure seamless data flow and system integration.
- Stay abreast of CRM best practices and emerging technologies.
- Continuously seek to improve CRM strategies based on latest trends and industry standards.
- Employ a testing strategy on all messaging elements
POSITION REQUIREMENTS:
- Bachelors degree in Marketing, Business, or related field.
- Proven experience in loyalty management, particularly with email and SMS marketing.
- Strong skills in writing, graphic design, and content creation.
- Experience with the Punchh platform is highly desirable.
- Experience with Microsoft office and Adobe Creative Suite
- Excellent analytical and problem-solving abilities.
The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.
- Medical
- Dental
- Vision
- 401(k) matching
- Employee assistance program
- Employee discount
- Flexible spending account
- Life insurance
- Paid time off
- Referral program
TO APPLY FOR THIS POSITION:
Please send us your cover letter and resume IN PDF FORMAT ONLY for immediate consideration
This is a remote position.