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Marketing Lead

4 months ago

Champaign, United States GDM Seeds, Inc Full time
Job DescriptionJob Description

GDM: evolving agriculture


Did you know that 40% of the worldwide soybean production is made with GDM genetics?

We are a leading global company in plant genetics that applies state of the art technology to research, develop, and put on the market the highest yield varieties of soybeans. GDM's culture is oriented to reflect our innovation efforts and dynamism. These aspects are all balanced and guided by our values of transparency and respect. We are constantly growing and looking for people with similar values to join us We thrive on creating new opportunities for our business and for our people. If you are looking for a place you can grow, look no more.


Join us


Job Summary:

The Marketing Lead will oversee all aspects of digital, print, and multimedia materials across various channels, ensuring key messaging consistency and brand standards. This role will be responsible for building and maintaining relationships with partner communication and commercial teams to coordinate messaging and support sales activities. The Marketing Lead works closely with the Brand Manager to align strategies and achieve mutual goals. Additionally, the Marketing Lead will oversee the budget for the brand's related marketing activities.


Duties/Responsibilities:

Planning & Strategy

  • Understand and nurture strategic differentiation of the brand ensuring appropriate positioning and messaging.
  • Create and execute annual marketing plan for the brand.
  • Develop and track budget that supports activities outlined in the annual plan.
  • Coordinate with outside marketing agencies to carry out marketing/communications activities as necessary.
  • Ensure brand identity continuity of communication and vehicles and materials.
  • Research market trends to identify growth opportunities.

Digital Marketing

  • Collaborate with brand manager, internal teams, clients, and partners to develop and execute digital marketing strategy, focusing on increasing brand awareness and strength.
  • Provide reporting, analytics, and insights to enhance our digital marketing performance while identifying opportunities for continued growth.
  • Plan and maintain our brands' social media presence on various platforms in accordance with best practices.
  • Maintain and strengthen brand website, using SEO and content marketing best practices.

Supporting Activities

  • Collaborate with partner commercial/sales department to coordinate the development, production, and delivery of promotional materials while maintaining brand identity.
  • Assist brand manager and others with event planning and execution; develop metrics to track and measure success.
  • Ensure that all internal teams working with customers maintain correct brand representation.
  • Assist internal teams to ensure development and timewise delivery of marketing materials.
  • Performs other duties as assigned.

Required Skills/Abilities:

  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
  • Proven ability to work effectively in a team environment with associates.

Education and Experience:

  • Bachelor's degree in marketing, communications, advertising or related field.
  • 5+ years of experience in marketing, communications, advertising or related field.
  • Knowledge of marketing principles and demonstrated experience in planning and executing practical marketing strategies and tactics.
  • Knowledge of soybean farming/farming practices is preferred.
  • Experience planning and executing market research is preferred.

Supervisory Responsibilities:

  • This position has no supervisory responsibilities.

Physical Requirements:

  • Occasional travel is expected.
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at a time.

We Invest in You

  • Warm and welcoming environment
  • Growth opportunities
  • Health benefits for you and your family starting the first of the month after you start
  • Four weeks of paid time off with additional weeks added based on years of service
  • Parental leave policy with five weeks paid time off for mother and father
  • Retirement savings plan with employer match
  • Employer paid life insurance
  • 11 paid holidays plus a floating holiday to use at your discretion
  • Catered lunches on the days you work at the GDM office

GDM Seeds is an Equal Opportunity Employer

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.