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Marketing Director

3 months ago

Fort Myers, United States Gulfshore Life Full time
Job DescriptionJob Description

Marketing Director  

Job Summary: 

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies, collateral and events for Gulfshore Life Media (Gulfshore Life, Gulfshore Business, HOME, Gordon Drive, MINI, The Naples Press). 

Duties/Responsibilities: 

  • Oversees the daily workflow of the marketing department. 

  • Works hand in hand with Digital Marketing Manager on e-newsletters, e-blasts and online ad coordination. 

  • Directs and implements the organization’s advertising and promotional activities. 

  • Works with our charity partners to establish and activate media sponsorships. 

  • Identifies new market segments that will benefit from company products. 

  • Works directly with sales/advertising department on sponsorship opportunities. 

  • Prepares effective sponsorship opportunities and activations for our advertisers. 

  • Maintains seasonal event calendar for both in house events and media partner events. 

  • Collaborates with senior executives to develop growth plans for our magazines, newspaper and websites. 

  • Forecasts, drafts, implements, and oversees the department’s operating budget. 

  • Willingness/ability to work evenings and weekends at times for events (especially during “season”). 

  • Performs other related duties as assigned. 
     

Required Skills/Abilities: 

  • Excellent verbal and written communication skills. 

  • Strong negotiation skills 

  • Team Player 

  • Thorough understanding of marketing strategies and practices. 

  • Excellent interpersonal and customer service skills. 

  • Excellent organizational skills and attention to detail. 

  • Strong leadership skills. 

  • Proficient with Microsoft Office Suite or related software. 

  • Valid Driver’s License 
     

Education and Experience: 

Bachelor’s degree in Business Administration, Marketing, or related field required. 

At least five years of experience in marketing and long-range planning required. 

Physical Requirements: 

Prolonged periods of sitting at a desk and working on a computer. 

Must be able to lift 15 pounds at times 


Benefits:
Full-time new hires: Eligible to participate in all Company benefit plans, including:
  • Health, Dental, Vision Insurance, and HSA 
    • 1st of the month after 30 days employment
    • Subject to plan terms
  • Eligibility for company-paid benefits such as life insurance & EAP and employee-paid benefits such as short-term disability
  • PTO – Earned on Accrual Basis
  • Company-Paid Holidays
  • 401(k)

 

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.

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