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Marketing Copywriter

4 months ago

New York, United States Municipal Credit Union Full time
Job DescriptionJob Description

About MCU:


At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 500,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.


Overview: The Marketing Copywriter is responsible for content development for all channels. Must be able to work on multiple assignments concurrently and deliver content that fits with brand guidelines within short timeframes and compressed schedules in an often changing environment. Work collaboratively with internal and external resources to help initiate, drive, design, and implement a wide range of content across multiple media and distribution channels to support organizational objectives. Ensure marketing content is consistent with brand voice and delivers against company goals with best-in-industry standards.

Responsibilities:

  • Develop and coordinate messaging integration consistent with brand strategy across all marketing channels, including advertising, promotion, direct mail, website, social media, digital marketing, email, video, and branch marketing.
  • Write clear, concise, grammatically correct copy consistent with MCU’s brand voice.
  • Create compelling headlines and persuasive long-form copy across all channels, including brochures, white papers, newsletters, advertisements, direct mail, email, website, etc.
  • Write and edit across marketing media, online and offline, and for a range of financial products, services, and offerings.
  • Bring the MCU story to life and create fun yet appropriate messages that align with MCU’s mission, tone, and brand voice.
  • Adapt writing based on marketing channels to ensure maximum engagement.
  • Create both short and long-form copy.
  • Conduct research to develop or support writing and participate in brainstorming/planning sessions.
  • Edit and proofread copy as needed.
  • Use SEO principles to maximize reach across digital and website.
  • Partner with team and outside creative professionals to build marketing projects and campaigns.
  • Perform other related duties as requested and special projects as assigned.

Requirements:

  • Bachelor’s degree in communications, journalism, public relations, marketing or related field.
  • 3-5 years’ communications experience. Financial services experience preferred but not required.
  • Written, verbal, and digital communications skills.
  • Proficiency with communication technologies and platforms. Salesforce/HubSpot knowledge is a plus.
  • Impeccable copywriting and copy-editing abilities.
  • Versatile writing style. Must be flexible to pivot when needed and comfortable writing in the brand’s voice and tone.
  • Excellent verbal communication and presentation skills.
  • Superior proofreading and editing skills, with a strong focus on grammar and flow.
  • Experience developing content for social media, web and mobile.
  • Proficient in Microsoft Office Suite or other related software.
  • Ability to perform in a high-volume environment and meet deadlines while maintaining exceptional attention to detail.
  • Technologically proficient.

Why you’ll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following:

Results – You’ll look to achieve the best outcomes for our members. Continuously track and measure everything, and use it to always improve. Be proactive, not reactive.

Agility – You’ll remain agile in your decision making, planning, and delivery; using curiosity and creativity to see situations from all perspectives.

Integrity – You’ll act professionally and positively. Build trust, be upfront and communicate thoroughly.

Teamwork – You’ll work to achieve common goals as part of ONE TEAM.

Ownership – You’ll hold yourself and others accountable and remain committed to our obligations while caring about the outcomes as much as an owner would.

Belonging – You’ll embrace and environment in which any individual or group can be and feel welcomed, respected, supported and valued.

We stand by our mission to connect our members and communities with an exceptional financial future and we are looking for individuals who share this same purpose to take this journey with us.

What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.

Municipal Credit Union (MCU) is an Equal Opportunity Employer.

Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.