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Email & SMS Marketing Manager
4 months ago
Our client is seeking an Email & SMS Marketing Manager who will be responsible for the end-to-end campaign execution across all digital touchpoints including Email, SMS, and the rewards program. The candidate will be focused on improving retention and growing customer LTV while supporting cost-efficient acquisition and executing campaigns that drive loyalty and sales. Responsibilities:OWN EMAIL & SMS CHANNELS: Own email and customer communications calendar for broadcast and lifecycle trigger messaging across Email and SMS• Determine campaign schedules and manage their deployment• Partner with creative teams to oversee campaign production• Steer the user journey by optimizing and creating transactional, triggered, multi-touch, and batch campaigns• Partner with creative, eCommerce, and Marketing teams to achieve a consistent customer experience across each campaign and channel, align schedules and communicate KPIs and recommendations in order to drive acquisition, retention and engagement• Identify opportunities to A/B test campaigns with the goal of optimizing engagement and improving retention, orders per customer, and LTV metrics• Stay up to date with industry benchmarks and trends and monitor the competitive landscape, incorporating and testing new methods and campaigns • Continually drive improvement across email and SMS communication by incorporating more personalization, dynamic content, and send time optimization MANAGE LIFECYCLE STAGES: Identify customer lifecycle stages and implement touchpoints to nurture customers at each phase of their journey (convert prospects, reactivate lapsed, etc.) • Identify and define customer segments and tailor campaigns to their individual needs, maximizing the performance of the most profitable groups • Maintain a customer-centric viewpoint to assess and plan communication at each lifecycle stage. Identify gaps and obstacles in the customer experience and execute communication strategies to improve the journey • Partner with relevant teams to drive retention via the customer rewards program. Continually monitor and analyze the program’s effectiveness and communicate KPI performance CHAMPION LEAD CAPTURE: Continually propose, execute and evaluate methods to drive the acquisition of high-quality leads• Optimize lead capture across Email, SMS • Partner with eCommerce teams and digital marketing agencies to drive and prioritize lead capture across brand websites and external channels• Manage, analyze and ultimately increase key acquisition metrics from list growth to conversion and sales • Communicate KPI performance and recommendations for improvement to relevant teams Who you are: • 4+ years of digital marketing experience with a focus on customer D2C lifecycle strategy and email campaign management• Proven experience driving customer loyalty and lead capture • Have a solid understanding of the customer lifecycle/funnel • Able to write high performing email copy• Experience with A/B testing emails campaigns • Highly analytical and extremely comfortable with data. Experience translating data into actionable recommendations• Expert Excel user, with extensive experience using marketing, sales and customer analytics platforms• Able to pay attention to details and achieve short-term goals, while also thinking strategically and planning for the long term• Passionate about their work and highly motivated to achieve aggressive growth goals • Able to work both independently and as a collaborative team player with cross-functional leadership skills• Experience with Klaviyo and Attentive (SMS / Email), a big plus• Experience working in a multi-channel fashion company, highly preferred
Salary: $80K-$90K
