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Digital Marketing Strategist

4 months ago

Austin, United States Intellibright Full time
Job DescriptionJob Description

Intellibright, an Inc. 5000 Fastest Growing Company 2020 and 2021, Financial Times 500 Fastest Growing in the Americas 2021 - 2024, and Google Certified Partner Agency, is looking for a Digital Marketing Strategist with digital marketing and client management experience.

Intellibright specializes in Full Service Digital Marketing with a focus on lead generation with a unique Pay Per Sale model. We love our business model and so do our clients, many of whom are generating $100M+ in annual revenue. We also have a thriving Subscription business that provides a comprehensive suite of services to clients for a fixed monthly fee. This is a popular choice for a variety of enterprise clients who value our focus on performance.

So how's business? Last year broke records for revenue and profitability. We’ve signed a number of large contracts for 2024 and are investing in people and technology to continue our tremendous growth.

Our superstar candidate is a proven results-focused leader, highly organized, self-driven, and passionate about growing our clients’ businesses through digital initiatives. They will have an eye on the future and help us to implement consistent, scalable programs and plans for our clients to achieve success. This position is strategic and client-facing, a thought leader, and understands the ad industry as well as our clients’ business models. We want a candidate who can evaluate opportunities on behalf of clients and help steer the client business towards success.

Position Overview:

As a Digital Marketing Strategist, you will play a pivotal role in developing and executing comprehensive digital marketing campaigns for our clients across each of our core services (SEO, SEM, Organic and Paid Social, Web Design). You will be responsible for crafting strategic plans tailored to each client's unique objectives, leveraging your expertise in PPC and digital advertising to drive targeted traffic and achieve business goals. You will be client-facing and responsible for reporting on all marketing campaign progress and performance during monthly client reporting reviews.

Key Responsibilities:

  • Digital Strategy & Account Management: work with clients on a regular basis to ensure they’re getting the most out of their service with Intellibright, which includes 6 core services:
    • New High Performing Lead Generating Website
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Social Media Marketing
    • Email Marketing
    • Review Management
  • Reporting: become an expert in your clients’ businesses and KPIs like Conversions, Qualified Conversions, Leads, Appointments, Sales, and Revenue. We are partners with both CallRail and Agency Analytics and heavily leverage their products for both internal and client-facing reporting.
  • Planning: conduct weekly reviews of your portfolio and identify new ideas for driving leads/sales. You’ll also meet with clients on a regular basis (usually monthly) to be a part of their organizational success.
  • Onboarding: work with Project Management to onboard new clients and proactively plan a roadmap of deliverables based on the services agreement.
  • Process: proactively work with Project Management to identify, prioritize, and improve process bottlenecks impacting client experience.
  • Support: troubleshoot day to day issues with the broader team that stem from our core services and technology stack (i.e. CallRail, AgencyAnalytics, Wordpress, etc.).
  • Coordinate the development and implementation of digital marketing strategies across multiple channels, with a primary focus on PPC campaigns (Google Ads, Bing Ads, etc.) with the help of dedicated core service providers including High Performance Lead
  • Create compelling ad copy and optimize campaigns to maximize click-through rates (CTR), conversion rates, and overall ROI.
  • Monitor campaign performance and provide regular analysis and reporting, identifying key insights and opportunities for optimization.
  • Collaborate with cross-functional teams to ensure alignment between digital marketing initiatives and broader business objectives.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously enhance campaign performance and effectiveness.

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5 -7 years of experience in digital marketing, with a focus on PPC advertising
  • Proven track record of managing successful PPC campaigns and driving tangible results for clients
  • In-depth knowledge of PPC platforms (Google Ads, Bing Ads, etc.) and proficiency in campaign optimization techniques
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously in a fast-paced environment
  • Experience with web projects (i.e. Wordpress, Google Analytics, A/B testing)
  • Google Ads certification and other relevant certifications are a plus
  • Experience at a fast-growth company with success taking on high-impact responsibilities
  • Experience with managing tasks in a centralized task management software like Jira
  • The ability to work a hybrid schedule in our Austin, TX HQ office
  • Highly innovative, self-directed and able to deal well with ambiguous problems
  • Ability to prioritize and execute multiple projects within established time frames
  • Ability to communicate and discuss technical topics with both technical and general audiences

Benefits

  • Competitive base salary ($66K - $72K) and a focus on developing you into a key team leader as we continue to grow
  • 100% covered Blue Cross Platinum Plan Medical plus Dental/Vision/Life Benefits
  • Performance Bonus to 5%
  • Hybrid working model (In Austin office on MWF, and remote on Tues/Thurs)
  • 18 Days PTO, 12 Holidays, 2 weeks fully remote working Per Year
  • West Lake Hills Office with Outdoor Patios & Garden Atrium
  • Kitchen stocked with a variety of free drinks and healthy snacks
  • High profile clients in a variety of industries with long-term contracts
  • Stability of a 15 year old profitable company
  • Inc. 5000 & FT 500 Fastest Growing Company