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Paid Display Analyst

4 months ago


Bolingbrook, United States Solve IT Strategies, Inc. Full time
Job DescriptionJob Description

Solve IT Strategies is looking for a Paid Display Analyst for a leading beauty retail company. This role is Bolingbrook, IL.

The Main Responsibilities of a person are:

  • Manage Agency and direct partner relationships to execute ongoing account optimization
  • Brief creative concepts and work with designers, copywriters and the site team to develop display assets
  • Lead planning and defining of channel strategy for all major marketing events (i.e. Big Summer Beauty Sale, Fall Semi-Annual Beauty Event, etc)
  • Oversee and manage campaign pacing, performance, and budget for the Display and Native program
  • Work closely with external partners to keep up to date on new features, events and product capabilities
  • Work with Senior Manager, Media Strategy on identifying new strategies and key learnings that can be applied to core program
  • Work directly with CRM and Analytics teams to implement and improve programs
  • Collaborate and build relationships between CRM, Loyalty, Creative, Analytics, IT, Merchant and Content teams as well as external partners
  • Own quarterly process and creation of an executive summary of any new test and learn initiatives for Sr. Leadership (Vice Presidents, Senior Vice Presidents)
  • Responsible for sharing campaign results and learnings with internal stakeholders
  • Stays current on industry news, trends, tactics and strategies and educates the broader organization on new opportunities that can be used to provide our guests the best experience

JOB REQUIREMENTS

  • BA/BS in Marketing or Business Administration
  • Minimum 2 years of experience managing Display channels
  • Proven track record in managing marketing programs within the retail industry
  • Experience with ad servers/platforms like Campaign Manager, Conversant, DV360 etc.
  • High attention to detail and exceptional organizational skills
  • Advanced problem-solving skills
  • Understand how/when to incorporate qualitative data into decision-making
  • Proven ability to work closely with technical (software development) teams
  • Vendor management skills
  • Excellent communication skills; verbal and written
  • Solid data analysis skills and ability to identify actionable insights from large datasets
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized
  • Omni-channel experience
  • Proficiency using Microsoft Excel, Powerpoint
  • Strong presentation skills and an aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders