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Associate Director, Marketing
3 months ago
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionThe Associate Director for the AbbVie Patient Services Immunology Marketing team leads strategic marketing planning for Immunology Patient Services programs and tactics including value propositions, positioning, patient initiatives, and creative development. The Associate Director serves as the patient, service program, and product subject matter expert for the patient services marketing team.
The Associate Director plays a pivotal role in closely collaborating with multiple teams to ensure the successful development and execution of strategies for Patient Services marketing. Within the organization, the Associate Director cultivates strong working relationships and encourages extensive collaboration with teams in Patient Services, Digital Lab, Co-pay Center of Excellence, Patient Engagement, medical and regulatory review, market research, business analytics, Patient Services Training, and other cross-franchise teams. Externally, the Associate Director partners with various agencies and consultants to effectively lead the implementation of marketing strategies and plans for numerous stakeholders. The candidate must be able to operate in a fast-paced environment with high expectations and a patient focus that drives the need for quality deliverables and performance.
Key Job Responsibilities:
- Assist with the development of the strategic and tactical plan development for Immunology Patient Services Marketing plans for multiple brands to achieve objectives
- Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital, Media, and Social teams to develop innovative and impactful initiatives and tactics that align with the Patient Services strategic imperatives
- Effectively collaborate with Marketing Directors, business leaders and cross functional teams within a highly matrixed organization to develop and execute marketing plans to achieve business objectives.
- Assist in leading APS Marketing Annual Planning Process and collaborate with business partners to ensure pull-through across portfolio
- Partner with internal technology and development teams to determine feasibility of new capabilities and ownership of above brand pilots
- Development of patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor prescribed treatment plan.
- Provide leadership, direction, and development for direct reports
- Understand trends in the marketplace impacting Patient Services Marketing using data driven strategic insights to optimize plans on an-going basis.
- Consistently execute multiple marketing initiatives on time.
- Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to achieve brand objectives.
- Effectively track and manage the marketing budget.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Qualifications- BA/BS Required, MBA Preferred
- Proven marketing experience with increased proficiency in all marketing skills.
- 8+ years of marketing experience with the ideal candidate having some previous Pharma experience.
- Demonstrated ability to manage brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
- Experience working with and managing multiple external agencies.
- A balance of analytical capability and creative vision
- Excellent communication (oral, written, and presentation) and interpersonal skills.
- Strong communication, presentation, and inter-personal skills
- Ability to influence senior management.
- Ability to work with all levels in a highly matrixed organization.
- Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
- Strong planning and organization skills, attention to detail, execution, and follow-through
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
