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Community Relations Director

4 months ago

Santa Monica, United States Welbrook Senior Living Santa M Full time
Job DescriptionJob DescriptionDescription:

Job Summary:

The Director of Community Relations will be representing the Welbrook Memory Care Community as you educate the general community about our unique programming and transparent pricing, amenities and partner with referral sources and professionals.

Welbrook is a dedicated all Memory Care community.


Duties & Responsibilities:

  • Responsible for fulfilling admission and move in goals as part of a collaborative team.
  • The Director of Community Relations is expected to maintain the positive image of the community with referral sources, prospects, and staff personnel.
  • Schedule, organize and conduct tours with prospective residents and/or their representatives.
  • Respond and follow-up with referral partners in a timely and appropriately.
  • Create, plan, and implement with Sales and Marketing Vice-President, Administrator and Program Director ouutside events to bring in prospective residents.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs ss Yardi's CRM.
  • Participate in weekend call coverage in occasional rotation.
  • Manage move ins and move outs to achieve maximum revenue.
  • Treat each inquiry with respect and compassion.
  • Work closely with the Executive Director and Vice-President of Sales in development and implementation of the current and future marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation.
  • Meet expectations of occupancy and budget.
  • Keep Executive Director informed of all sales activity daily.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Assure that staff confirm community is unable to meet the needs before closing a lead.
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all company policies, cities, state, and federal regulations.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Performs other related duties as assigned.


Requirements:

Required Skills & Abilities:

  • Superior interpersonal skills and ability to work well as part of a team.
  • Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Able to concentrate with frequent interruptions.
  • Able to talk and hear effectively to convey instructions and information to team members.
  • Proficient with Microsoft Office Suite or related software.

Education & Experience:

  • Bachelor’s degree from a four-year college or university preferred, or two to three years’ experience wokring in the field of residential care.
  • Previous sales/admission experience in a Memory Care setting.

Physical Requirements:

  • While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk (convey) and hear (interpet). The employee must occasionally lift or move office products and supplies, up to 20 pounds.
  • Able to stand or walk up to 75% of the day.
  • Able to work under conditions that require sitting, standing, walking, reaching, pulling, pushing, and grasping.
  • Subject to reactions from dust, disinfectants and cleaning chemicals and may be exposed to infectious waste, diseases, and other conditions.
  • Use personal protective equipment and supplies when needed:
  • Subject to infectious diseases, substances, and odors.
  • Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.