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Student Enrollment and Recruitment Counselor

4 months ago

Glenside, United States Arcadia University Full time
Job DescriptionJob Description

Job Description: The Arcadia Abroad Student Enrollment and Recruitment Counselor (SERC) is responsible for implementing top-of-funnel activities to increase the pipeline of qualified inquiries, continuously improving inquiry outreach and management, and working directly with students to increase inquiry-to-applicant conversions as a path to generate enrollment growth that meets and exceeds specific targets. This position will work under the direction of the Director of Marketing & Lead Generation, and in collaboration with the Marketing Manager.

The SERC is both data-driven and personable; able to identify and respond to shifts in key metrics while engaging prospective students from a wide range of backgrounds with a nuanced understanding of their needs. Taking a student-centric, externally-oriented approach, the PSA will define and drive efforts to maximize conversion of inquiries and incomplete applicants utilizing CRM and industry best practices; and maximize student satisfaction by providing strong service and relations. This position is remote-based in the United States.

Location: Remote - based within the United States

Essential Functions:

Lead Generation, and Student Outreach (75%)

  • In collaboration with the Marketing Manager, develop, deploy, and oversee segmented and targeted outbound lead generation strategies and activities to increase awareness, diversify lead sources, and identify and optimize channels, including but not limited to digital advertising, third-party portal outreach, partner platforms, social media engagement, and future platforms yet to be identified.
  • Develop and implement data-driven inquiry-to-applicant student conversion approaches, nurture streams, and engagement plans using automated communication campaigns, individual outreach, social media, and other communication methods to achieve maximum conversion across all College programs and help meet and exceed strategic enrollment targets.
  • Communicate with Institutional Engagement team members and report inquiries from unique institutions, trends in program interest, and inquiry trends from key domestic partners.
    Liaise with the Director of Advising and Student Engagement as well as key team members to properly advise inquiries, and collect information regarding application and program deadlines.
  • As the first or second point of contact for Arcadia Abroad prospects, follow up within 48 hours to inquiries from all sources through email, phone, texting, webinars, and other means.
  • Maintain regular contact with students, presenting and discussing Arcadia's programs and services in personalized and relevant ways.
  • Keep abreast of the College's services and programs through reading the literature, studying the website, and participating in US and overseas-based training programs.
  • Manage and support higher-level student and parent inquiries through a variety of mediums regarding academic and personal matters including admissions processes, program selection, credits, eligibility requirements, health and learning support, travel, immigration, housing and pre-departure preparations.
  • Collaborate with the Marketing, Institutional Engagement and Student Services teams to provide a coordinated sequence of communication to prospective students.
  • Collaborate with Senior Manager of Analytics & Strategic Planning to analyze lead generation strategies to ensure continuous improvement and success in meeting targets.
  • Collaborate with college staff, particularly members of the Enrollment Management & Institutional Engagement teams to target campus visits, advisor and faculty meetings, and student-facing events in order to achieve national, regional, and individual enrollment goals.
  • Identify and collaborate on resources and marketing materials needed for student recruitment including, but not limited to, discipline-focused pull sheets, program flyers (branded or co-branded), institutional email campaigns, posters and more.
  • Ensure that leads and inquiries from all sources are tracked and accurately entered into CRM.
    In collaboration with the Marketing Manager, manage online databases and third-party program repositories to ensure program information remains up-to-date and relevant and that the platforms are able to meet the needs of sending institutions.
  • Recruit, train, and manage content contributors insuring there is fresh student-developed content on our website and social media each term.

Market Research (5%)

  • Work collaboratively to propose and review institutional research, enrollment data, and database processes in order to improve inquiry generation and student conversion strategies.
  • Monitor and communicate developments and trends at partner institutions as they relate to student engagement and recruitment.

    College-wide Planning and Coordination (10%)

  • Participates in various team meetings to communicate updates on projections, share data and other information pertinent to the strategic plan, and discuss upcoming staff outreach and campus engagement activities.
  • Provide updated information to College colleagues about policies and processes at institutions to ensure inquiry and conversion processes run efficiently.
  • Provide market intelligence to Academic Affairs, Finance, Student Services, Marketing, and overseas offices to inform and guide discussions regarding program development, enhancement, pricing and promotion.

    Administration (10%)

  • Provide timely reports to inform other College staff about levels of student interest at institutions and broader student inquiry trends. Recommend and implement actions based on these inquiry trends.
  • Use the Customer Relationship Management system to manage inquiries and produce reports incorporating key institutional statistical information regarding student activity.
  • Enter inquiries into the CRM as needed to ensure tracking and response.
  • Support Director of Marketing and Lead Generation in implementing key enrollment and operations projects

Marginal Functions:

Marginal Functions

  • Assisting other offices of The College of Global Studies as needed.
  • Participating in projects for The College of Global Studies as needed.

Qualifications:

Knowledge, Skills & Abilities:

  • Ability to work independently and to manage project timelines
  • Demonstrated ability to manage multiple competing priorities
  • Highly motivated and self-directed
  • Ability to exercise sound judgment when handling a variety of issues
  • Contributes to a positive work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds
  • Excellent communication, presentation, and leadership skills, whether dealing with individuals or groups, and an ability to work well with different constituents
  • Proven ability to engage and communicate with college-age students.
  • Demonstrated ability to use a variety of tools, software and platforms that engage stakeholders (CRM, social media, ...) or the willingness to learn.
  • Ability to develop creative solutions to problems, and creative approaches to systems
    and procedures in the workplace
  • Ability to multitask and work in a fast-paced, team environment
  • Ability to lift 50-pound boxes with or without accommodation also required
  • Must be willing to work outside of traditional office hours

Minimum Qualifications:

  • Interest in study abroad and international education
  • 2 or more years experience in customer service or a customer facing position.
  • Bachelor's degree required
  • Excellent written and verbal communication skills
  • Ability to work independently
  • Valid driver's license
  • Ability to travel overnight and on weekends.
  • Willingness to occasionally work outside of traditional office hours
  • Other Requirements: (e.g., certificates, license required)
  • Experience with social media as an outreach channel.
  • Experience working within a virtual team.
  • Experience working in higher education is preferred.
  • Versatile, results-oriented team player.

Application Instructions:

  • Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.
  • Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.

Arcadia University is a top-ranked private University in Greater Philadelphia that provides a values-based educational experience by placing students at the center. The Institute of International Education has ranked Arcadia first nationally in study abroad for 10 of the last 13 years, and the Princeton Review has ranked Arcadia among the "Best in the Northeast" for eight consecutive years. The University's Physical Therapy and Physician Assistant programs are nationally ranked in their respective categories by U.S. News & World Report, which cites Arcadia for being among the top study abroad programs and among the "most innovative," and "best value" colleges. Arcadia promises a distinctively global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. Through its community of practice and commitment to Justice, Equity, Diversity, and Inclusion (JEDI) and to combating anti-Black Racism, Arcadia has made facilitating a safe and welcoming environment a priority. Learn more about our vibrant community at www.arcadia.edu.

Our belief and experience is that there is strength in diversity and we are committed to building a welcoming and inclusive environment for students and employees alike. We are a community built on varied experiences and perspectives that benefits from open-minded discussion and cultural humility. Guided by our University's values, we are committed to justice, equity, diversity and inclusion, and we are working towards dismantling anti-Black racism/white supremacy and other forms of interpersonal and systemic discrimination and oppression.

We welcome candidates who can contribute to the diversity and excellence of our community. The successful candidate will demonstrate examples of ways they will incorporate our values. in their work.

At Arcadia University, our JEDI principles (Justice, Equity, Diversity, and Inclusion) are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live. As such, Arcadia actively seeks and welcomes candidates of diverse backgrounds and abilities. Arcadia prohibits discrimination against individuals on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, affectional or sexual orientation, age, gender identity, military or military veteran status, disability, family medical or genetic information, or any other legally protected characteristic. All offers of employment are conditional based on the successful completion of a background check. Employment may not begin until the University accepts the results of the background check.