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Senior Product Marketing Manager
4 months ago
Our Vision is to be the world's leading verifier of authenticity through Science and Data Science.
Be part of a New Zealand success story. Oritain was founded and is still headquartered in Dunedin. We're now global, with additional hubs in Auckland, London, Washington, DC, Sydney, and Zug.
Our unique solution provides data insights and scientific traceability that help some of the biggest brands in the world understand more about where their products originate from. It helps build trust and integrity within their supply chains while reducing the impact on the environment and society by tackling issues such as deforestation and modern slavery in supply chains. We are an innovative data company with big global ambition, and we need people who share our passion for being commercially successful and creating a powerful positive impact.
Oritain is seeking a dynamic and experienced Product Marketing Manager to join our growing team.
As the Senior Product Marketing Manager, you will play a crucial role in driving the success of our product portfolio by developing and executing effective marketing strategies.
You will be responsible for understanding our target market, positioning our products, and creating compelling messaging and content to drive customer engagement and adoption.
You’ll lead global go to market campaigns and will collaborate with cross-functional teams, including product development, sales, and executive leadership, to ensure the successful launch, positioning, and growth of our innovative solutions.
Responsibilities
- Work closely with the marketing communications team to develop impactful marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.
- Lead the go-to-market planning and execution for new product launches, ensuring effective positioning, messaging, and sales enablement materials.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, translating insights into actionable strategies.
- Collaborate closely with the product development team to inform product enhancements and roadmap decisions based on market feedback and competitive intelligence.
- Develop compelling product value propositions, messaging frameworks, and sales collateral to support sales teams in their efforts.
- Build a strong appreciation internally for the value of Product marketing, to set the foundations for building out a product marketing function.
- Work closely with the marketing communications team to develop impactful marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.
- Collaborate with sales and customer success teams to develop customer success stories, testimonials, and case studies to demonstrate the value of Oritain's solutions.
- Analyze and report on key performance metrics, providing insights and recommendations for continuous improvement.
- Stay updated on industry trends, competitors, emerging technologies, and best practices in product marketing, sharing knowledge with internal stakeholders.
- If successful, we expect the person filling this role to establish a team.
Requirements
- Proven experience (minimum 7 years) in product marketing, preferably in a technology driven B2B environment.
- Strong understanding of marketing principles, strategies, and tactics, with a track record of successful product launches and revenue growth.
- Exceptional leadership skills with experience in managing and developing high-performing teams.
- Strategic thinker with the ability to translate market insights into actionable plans.
- Excellent communication and presentation skills, with the ability to influence and collaborate across different teams and stakeholders.
- Analytical mindset with the ability to interpret data and metrics to drive decision-making.
- Self-motivated and results-oriented, with the ability to work in a fast-paced and dynamic environment.
- Experience in the forensic science, traceability, or related industries is a plus.
Benefits
- Base salary range $150 – 180k USD
- 35 days PTO (includes national holidays
- 401k
- Health Insurance
- Life Insurance - AD&D
