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Senior Director of Ecommerce
4 months ago
- Plan, execute, and manage sales performance via all digital channels. Assure the setting of achievable sales goals, and manage company resources towards the achievement of agreed upon sales goals.
- Manage ecommerce sales channel profit contribution to annual targets
- Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams towards the preparation and execution of ecommerce selling campaigns
- Set and achieve desired objectives for ecommerce KPI’s with a priority on growing the channel and brand awareness within the market.
- Direct the performance marketing function with a focus on customer acquisition through the following channels: META, google, snapchat, Tic Tok, and other paid media opportunities as presented
- Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals
- Define the communication strategy for each part of the funnel and for key customer segments
- Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way
- Collaborate with their in-person and wholesale channels to deliver store traffic, sample sale appointments and awareness in new markets
- Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement
- Be our client’s subject matter expert for all things ecommerce, direct to consumer, and web site to inform and drive the development and execution of digital and brand marketing strategies
- Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities
- 8+ years of ecom or direct to consumer in a experience
- Experience with multi-country e-commerce sales
- Tuned-in omni-channel thinker
- Self-sufficiency at organizing and managing multiple projects simultaneously
- Familiar with all best practices with a strong interest in emerging tech
- Deep understanding of SEO, SEM, NET, C#, HTML, CSS, and other software
- Ability to remain flexible throughout a collaborative design process
- Understanding of current trends in the fashion advertising world
- Someone who shares their inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentality
