Field Marketing Specialist

1 month ago

Norristown, United States Volpe Enterprises Inc Full time
Job DescriptionJob Description

Volpe Enterprises, Inc. is a family-owned and operated company founded on our motto: Quality, Honesty, and Integrity. Following this motto has led us to our success in our industry since 1970.

The Field Marketing Manager will be responsible for developing and executing creative lead-generation campaigns across multiple channels, aiming to drive new business opportunities and meet monthly lead-generation goals. This position also includes supervisory responsibilities, managing a team of Brand Ambassadors.

Benefits:

  • Medical, Dental, Vision
  • 401K+ Match
  • PTO
  • Paid Holidays
  • Life Insurance
Responsibilities:
  • Develop and execute innovative lead-generation campaigns across various channels to drive new business opportunities
  • Execute direct mail marketing campaigns, ensuring timely delivery and alignment with overall marketing objectives.
  • Maintain and update the CRM system to ensure accurate tracking of leads
  • Strategically identify neighborhoods & build execution maps to deliver marketing materials.
  • Create and implement customer engagement strategies to improve customer satisfaction, loyalty, and retention.
  • Formulate and deliver training programs to brand ambassadors to improve their customer engagement skills and expertise.
  • Build partnerships with local associations, organizations, and communities to enhance brand visibility and expand co-marketing opportunities.
  • Ensure brand alignment across marketing materials, coordinate with vendors, and proofread collateral for quality and consistency.
  • Continuously develop new strategies to enhance touchpoints within a customer's journey to increase conversion rates.
  • Develop and maintain a robust referral program, encouraging satisfied customers to refer friends and family.
  • Quantify, track, and develop strategies to lower customer acquisition costs.
  • Lead and manage a team of Brand Ambassadors, providing guidance, support, and professional development opportunities.
  • Set performance goals for team members, conduct regular performance reviews, and provide constructive feedback to foster continuous improvement.
  • Assign tasks and projects to team members, ensuring efficient use of resources and alignment with strategic priorities.
  • Operates safely in all conditions.
  • Other duties and projects as assigned.
  • Follows company policies and procedures.
Qualifications:
  • Bachelor's degree in Marketing or related field, or equivalent experience, required.
  • Three (3) to five (5) years of experience in a marketing or communications role required.
  • One (1) year of supervisory experience required, 3+ Preferred.
  • Successful experience developing, implementing, and achieving results with marketing strategies.
  • Proactive and organized multi-tasker capable of managing multiple concurrent deadlines.
  • Precise, concise, and polished verbal and written communication skills.
  • Independent, motivated, and results-driven in generating new leads.
  • Proficient in Google Suites and experience with CRMs.
  • Professional attitude and appearance.
  • Must be authorized to work in the United States.
Physical Requirements:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Prolonged periods of sitting.
  • Must be able to lift up to 20 pounds at a time.

Join our team and contribute to transforming homes and lives through exceptional exterior remodeling solutions

We are an equal-opportunity employer.

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