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Social Media

4 months ago

New York, United States The Cauldron Co. Full time
Job DescriptionJob DescriptionDescription:Social Media & Customers Comms LeadJob Details

Job Type Full-time, New York City & Metro Area, including Philly, NJ and Chicago


If you are not an influencer or haven't managed an Instagram or TikTok account of more than 50k people, do not apply to this position.


Position Overview: We are seeking a creative and enthusiastic Social Media & Customer Comms Lead to join our team, reporting directly to our CEO. This position offers a unique opportunity to shape our social media presence across all social media platforms for our city-specific and global brand accounts. Check out our main handle @thecauldronpub and our NYC handle @thecauldronnyc .


Company Overview: The Cauldron is an enchanting and immersive, wizard-themed bar and restaurant that fuses science and fantasy to provide an unparalleled experience for patrons across four locations in three cities in the United States (NYC, Philly, Chicago), and four locations across three cities in the UK (London, Edinburgh, Brighton). We are known for our unique molecular cocktail brewing, magical ambiance, and captivating events.


Key Responsibilities:

  • Content Creation: The Social Media & Customer Comms Lead will spend time on-site in local and regional venues to capture footage and create content, posts, stories, and videos. This involves setting up shoots with the local venue team as needed. This content will be combined with other footage and assets provided by local venue staff.
  • Platform Management: The Social Media & Customer Comms Lead will be responsible for posting and managing content on all major platforms, including Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn. There may be opportunities to work on YouTube long-form content as well.
  • Customer Communication: The Social Media & Customer Comms Lead will manage our 3rd party customer support team, who are based remotely. This involves regular communication with those agents, replying to customer questions, processing refunds, and escalation of required tickets to your line manager.
  • Email Marketing: Creating and editing weekly emails that go to our audience in a variety of different markets.
  • Community Engagement: Engage with our online community by responding to comments and fostering meaningful interactions across all platforms. Maintain a consistent and engaging brand voice.
  • Influencer Collaboration: Manage influencer outreach and strategy to ensure influencers, press and media are seamlessly integrated into the social media strategy. Make a list of high-target influencers, contact them, and get them booked in for collaboration posts where possible.
  • Alignment Weekly Calls: Collaborate closely with location managers, Head of Digital Strategy, and CEO to ensure alignment on weekly activities, events, and initiatives. Location managers will provide insights on local events and inspiration for content.
  • Shared Content Folders: Establish shared content folders for each location where managers and team members can contribute photos, video clips, and other assets. The Social Media Manager will use these assets to create content, with a focus on video editing, reels, and capturing current trends.
  • Future Visibility and Alignment: Develop a monthly content calendar that includes key holidays, relevant "national" days, local tie-ins, and future thinking. Share this calendar with the line manager to ensure a cohesive content strategy.
  • Weekly Cadence: Provide a weekly summary to all management team members to maintain alignment and ensure everyone is on the same page regarding social media initiatives.
  • Content Approvals: All social media content, including captions, videos, assets, and music, must be approved by line manager before posting.
  • Reporting: Deliver weekly reports, growth recaps, and market analyses to manager and CEO, and then use this data to provide bi-weekly or monthly social media growth recaps to the executive team and founders.

Application Process: If you are passionate about social media, have a flair for creativity, and want to join a team dedicated to providing magical experiences, we'd love to hear from you.


Please submit your resume and a cover letter detailing your relevant experience and why you're excited about this opportunity. Additionally, include any links to your previous social media work, if applicable.


The Cauldron is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 3+ years of experience in social media management
  • Passion for social media and digital marketing.
  • Experience with creating, implementing, and measuring social media campaigns for various platforms
  • A comprehensive understanding of social media KPIs and analytic tools
  • Ability to work independently, as well as collaborate in cross-functional teams
  • Experience in developing and executing influencer campaigns
  • Familiarity with social media scheduling and publishing tools
  • Excellent communication skills and ability to create engaging social media content
  • A passion for immersive experiences, technology, hospitality, and fantasy, is a plus
  • Experience in a related field e.g. entertainment, hospitality, retail, technology is a plus
  • Strong written and verbal communication skills.
  • Proficiency with major social media platforms (Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn).
  • Basic video editing skills for Social Media.
  • Ability to work collaboratively with multiple teams and individuals.
  • Organized and detail-oriented.
  • Creative thinking and problem-solving abilities.