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Digital & Social Media Marketing Coordinator

4 months ago

Washington, United States Small Business Investor Alliance Full time
Job DescriptionJob Description

Position Responsibilities

This position is responsible for planning and executing digital communications activities and social media campaigns to increase awareness of the Association, and its, membership activities, legislative and regulatory efforts, and other initiatives.  This position requires the ability to work independently, in a supporting role, and as part of a team for a financial services trade association. 

Essential Job Functions

Collaborate to develop marketing initiatives, campaigns, and overall digital marketing strategy for social media, website, and email marketing efforts. Identify and implement tactics to increase audience growth and engagement, integrate digital platforms with new and existing communications and marketing efforts, and ensure the use of high-quality visual assets in all digital communications.  Specific duties and responsibilities include, but are not limited to:

·       Create and implement task timelines and progress reports.

·       Craft engaging content for marketing materials across various platforms.

·       Create graphics for diverse marketing purposes.

·       Collaborate on and create video and digital media content production.

·       Maintain compliance with brand standards across materials.

Digital Event Marketing

·       Plan and execute multi-tiered digital event marketing campaigns.

  • Define audiences and segments for highly targeted social media (LinkedIn and other) event marketing campaigns.

·       Develop marketing goals, propose budget, gain plan approval, and manage campaigns.

  • Maintain accurate and targeted email marketing lists within the Association’s AMS.

·       Develop a monthly marketing engagement report.

Social Media Marketing

·       Develop and implement a comprehensive Social Media Strategy for association activities incorporating email, geo-fencing and social media, with a focused social media strategy.

·       Create original, high-quality multi-media content using approved language and imagery.

·       Make recommendations for expanding the Association’s social media presence and name recognition on additional digital platforms.

·       Make recommendations and enhance outreach to target groups for curated events.

·       Responsible for social media account management, including creating and managing social media calendar, gathering/creating content, writing captions.

·       Analyze the Association’s social media campaigns, compile regular social media performance reports and adapt marketing tactics.

·       Develop paid social media campaigns, propose budget, gain plan approval, and manage campaigns.

Website Development

·       Regularly review the Association’s websites and ensure that content is accurate and updated and all links and redirects are functioning properly for a professional appearance.

·       Maintain website health, analyze, and improve Search Engine Optimization (SEO) results.

·       Assist with creating content based on branding guidelines and Association goals.

·       Make recommendations for improving the aesthetics and functionality of the website.

·       Update the Members-only portions of the website including resources, job boards and deal announcements

·       Other duties and responsibilities as assigned.

Education and Experience Requirements

·       Bachelor’s Degree required

·       LinkedIn advertising and campaign experience

·       3 or more years of experience in social media marketing and digital marketing content production

·       Experience with event marketing tactics

·       Basic graphic design experience

·       Familiarity with Adobe Creative Cloud, WordPress, Canva, and Google Analytics.

·       Capabilities in video editing, live hosting, and podcast production preferred

·       Experience working in a professional office environment

·       Proficiency with Microsoft Office software (Word, Excel, Power Point, and Outlook)

·       Experience with GrowthZone or other Association Management System/CRM preferred

·       Ability to organize, prioritize, initiate, and coordinate multiple tasks and projects to meet deadlines

·       Ability to work as a part of a fast-paced team, as well as work independently

·       Strong work ethic

·       Excellent oral and written communication skills

·       Exceptional customer relations skills and outgoing nature are essential

·       Positive, enthusiastic attitude and customer-oriented demeanor

·       Ability to travel and to attend the Association’s conferences and events as required

·       Excellent attention to detail and proofreading skills

·       Desire for professional growth, development, and a passion for earning success

Working Conditions

·       Office is located in Class A office building in downtown Washington, DC

·       In-office work a minimum of 3 days per week, with telework up to 2 days a week, subject to change.

·       A professional, fast paced environment

Benefits

·       Competitive salary plus bonus

·       Health Insurance

·       Dental Insurance

·       Life Insurance

·       401(k)

Company DescriptionFounded in 1958, the Small Business Investor Alliance is the trade association of senior private equity investment professionals focused on the lower middle market whose members represent the entire private capital ecosystem. It is an alliance for professional fellowship, business opportunities, innovation, advocacy, regulatory expertise, and market data. Our members invest in growing domestic small businesses.Company DescriptionFounded in 1958, the Small Business Investor Alliance is the trade association of senior private equity investment professionals focused on the lower middle market whose members represent the entire private capital ecosystem. It is an alliance for professional fellowship, business opportunities, innovation, advocacy, regulatory expertise, and market data. Our members invest in growing domestic small businesses.