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Marketing Coordinator

4 months ago

Princeton, United States Legal services company Full time
Job DescriptionJob Description

The Marketing Coordinator will coordinate all marketing activities and initiatives of the Company under supervision of the Marketing Manager. This individual will conduct market research, design and carry-out promotional campaigns, evaluate current industry trends, and maintain externally facing marketing forums such as promotional materials, website, blog, and social media. The Marketing Coordinator stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans through supporting the Sales and Strategy Development teams.

Primary Responsibilities:

1. Creating / analyzing / implementing all email and SMS marketing campaigns, Ads on Facebook, Instagram, You Tube and more.

2. Using analytical skills to create and optimize marketing strategies across digital platforms based on analysis of previous campaigns, new initiatives, and market/competitor analysis.

3. Analyzing and reporting on customer data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

4. Working with the Marketing Manager to develop and manage the content calendar and email calendar ensuring a consistent. flow of high-quality content that aligns with our brand and marketing objectives.

5. Plan and execute initiatives to reach the target audience (personas) through appropriate channels (emails, SMS, digital channels and/or ads).

6. Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.

7. Communicate campaign objectives, timelines, and deliverables to business development team, and provide instructions for use or promotion.

8. Maintain a directory and inventory of marketing materials, ensuring all resources are current and accurate, and create new materials as needed.

9. Produce valuable and engaging content and graphics for our website and collateral that attracts and convert our target groups.

10. Create marketing programs (e.g. product videos, website copy, social media channels) that articulate the benefits of products.

11. Maintain Vimeo library, keeping videos organized and categorized appropriately.

12. Manage all trade shows/conferences and events.

13. Manage Salesforce module and the marketing cloud for email automation.

14. Maintain, organize, and update marketing materials such as service descriptions, firm overview, biographies, deal lists, website, and social media profiles.

15. Develop a brand guideline for the company and develop a corporate directory for all corporate marketing material and PowerPoint templates.

16. Maintenance and coordination of the website and online community. Maintain relationship with external website support vendor(s).

17. Creation and transmission of semi-monthly E-Blasts to current and prospective clients as well as internal Verus newsletter.

18. Manage, analyze, and communicate results from Client Feedback surveys sent to clients throughout client management process.

19. Create and maintain relationships with current partners/vendors and brainstorm ways to sponsor and host social networking opportunities.

20. Other duties as assigned.

Requirements

 

Knowledge and Skill Requirement:

· Bachelor’s Degree in related field such as Marketing, Advertising, or Communications is required.

· Prior work experience as a Marketing Coordinator or similar role.

· Knowledge of traditional and digital marketing, content marketing, and social media marketing.

· Proficient in Microsoft Office Suite; Strong in Excel, demonstrates ability to learn new systems quickly.

· Salesforce experience preferred.

· Marketing Cloud via Salesforce experience preferred.

· Strong written, verbal and communication skills.

· Be solutions-oriented and results-focused; Hold yourself and others accountable for solving problems, completing tasks and realizing results.

· 2 - 4+ years of professional graphic design experience, preferably in a corporate or agency setting.

· Thorough knowledge of Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop).

· Experience in Microsoft PowerPoint and building effective presentations.

· Highly organized with the ability to successfully work on multiple projects at a time.

· Strong time management skills with the ability to focus on urgent and important tasks, including following up when needed and meeting deadlines.

· Strong attention to detail.

· Adapts to shifts in priorities and urgencies.

· Ability to troubleshoot unanticipated problems or issues.

· Ability to work autonomously with minimal supervision as well as in a cross-functional team environment.

 

Working Conditions:

Working conditions are normal for an office environment. This is a hybrid role, consisting of in-office 3 days a week and more when needed based on goals and objectives. May require occasional overnight travel for trade shows.